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S.F. Ehrlich Associates, Inc.

Cranford, NJSEC-registered investment adviserCRD 121356

Filed as S.F. EHRLICH ASSOCIATES, INC.

S.F. Ehrlich Associates, Inc. is an SEC-registered investment advisory firm in Cranford, NJ, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 19, 2026.

8 years
registered since 2018
$185,778,206
assets under management
2 arrangements
Percentage of assets, Fixed fees
2
disclosure items (Item 11)

Quick answers

From the filing

How is S.F. Ehrlich Associates, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), S.F. Ehrlich Associates, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

How much does S.F. Ehrlich Associates, Inc. charge?

Its Form ADV Part 2A brochure dated February 19, 2026 states: Flat fee: $500 to $600 (consulting fees). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is S.F. Ehrlich Associates, Inc. located?

S.F. Ehrlich Associates, Inc.'s principal office is in Cranford, NJ, according to its Form ADV.

Is S.F. Ehrlich Associates, Inc. registered with the SEC or a state?

S.F. Ehrlich Associates, Inc. is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 121356.

How much does S.F. Ehrlich Associates, Inc. manage?

S.F. Ehrlich Associates, Inc. reports $185,778,206 in regulatory assets under management in its Form ADV filing dated February 19, 2026 (100% discretionary).

How have S.F. Ehrlich Associates, Inc.'s assets and staff changed since 2021?

In the Form ADV data for S.F. Ehrlich Associates, Inc.: Regulatory assets under management: $134,219,000 in the October 2021 data and $185,778,206 in the October 2026 data, up 38%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does S.F. Ehrlich Associates, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (62); high net worth individuals (55).

Which custodians does S.F. Ehrlich Associates, Inc. use?

S.F. Ehrlich Associates, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does S.F. Ehrlich Associates, Inc. report any disciplinary disclosures?

Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation) and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/121356

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Flat fee: $500 to $600 (consulting fees)

The brochure's wording
or between $500 and $ 600 on a fixed fee basis according to the terms and conditions of a consulting agreement.

As stated in the firm's Form ADV Part 2A brochure dated February 19, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$185,778,206

$185,778,206 as of October 2026, filing dated February 19, 2026.

Discretionary: $185,778,206.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 62 Assets $23,207,246 (12%)
High net worth individuals
Clients 55 Assets $162,570,960 (88%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (8 years)
Employees
Total: 2. Performing investment advisory functions: 2.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
7 states or jurisdictions
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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

2 Reports 2 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$134M 2021 $153M 2022 $136M 2023 $151M 2024 $170M 2025 $186M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$185,778,2062February 19, 2026
October 2025$169,527,5052February 11, 2025
October 2024$150,680,4472March 5, 2024
October 2023$136,251,3652August 17, 2023
October 2022$153,214,3382March 19, 2022
October 2021$134,219,0002March 12, 2021

Regulatory assets under management: $134,219,000 in the October 2021 data and $185,778,206 in the October 2026 data, up 38%.

Total employees: 2 in October 2021 and 2 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
sfehrlich.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. S.F. Ehrlich Associates, Inc. (CRD 121356): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/s-f-ehrlich-associates-inc-cranford-nj-121356