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Midwest Financial Associates, Inc.

Rockford, ILSEC-registered investment adviserCRD 158573

Filed as MIDWEST FINANCIAL ASSOCIATES, INC.

Midwest Financial Associates, Inc. is an SEC-registered investment advisory firm in Rockford, IL, registered since 2026, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 7, 2026.

0 years
registered since 2026
$123,922,245
assets under management
1 arrangement
Percentage of assets
6
disclosure items (Item 11)

Quick answers

From the filing

How is Midwest Financial Associates, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Midwest Financial Associates, Inc. reports these compensation arrangements: a percentage of assets under its management.

Where is Midwest Financial Associates, Inc. located?

Midwest Financial Associates, Inc.'s principal office is in Rockford, IL, according to its Form ADV.

Is Midwest Financial Associates, Inc. registered with the SEC or a state?

Midwest Financial Associates, Inc. is an SEC-registered investment advisory firm, registered since 2026. Status as filed: Approved. CRD 158573.

How much does Midwest Financial Associates, Inc. manage?

Midwest Financial Associates, Inc. reports $123,922,245 in regulatory assets under management in its Form ADV filing dated July 7, 2026 (100% discretionary).

What types of clients does Midwest Financial Associates, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (260); high net worth individuals (26); pension and profit sharing plans (but not the plan participants or government pension plans) (13).

Which custodians does Midwest Financial Associates, Inc. use?

Midwest Financial Associates, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Midwest Financial Associates, Inc. report any disciplinary disclosures?

Reports 6 disclosure items on Form ADV Item 11: yes answers to 11.D(1) (another regulator's finding of a false statement or omission, or of dishonest, unfair, or unethical conduct), 11.D(2) (another regulator's finding of a violation), 11.D(4) (another regulator's order in the past ten years), 11.E(1) (self-regulatory organization's finding of a false statement or omission), 11.E(2) (self-regulatory organization's finding of a rule violation), and 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/158573

Does Midwest Financial Associates, Inc. state an account minimum?

Its Form ADV Part 2A brochure dated July 7, 2026 says: "Generally MFA seeks to enter into advisory relationships with clients who have assets to manage of at least $ 50,000, which minimum may be waived in MFA’s discretion ."

What changed in Midwest Financial Associates, Inc.'s recent Form ADV filings?

In the May 2026 filing data: Newly registered with the SEC.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: $50,000 (the brochure says it may be waived or negotiated)

The brochure's wording
Generally MFA seeks to enter into advisory relationships with clients who have assets to manage of at least $ 50,000, which minimum may be waived in MFA’s discretion .

As stated in the firm's Form ADV Part 2A brochure dated July 7, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$123,922,245

$123,922,245 as of October 2026, filing dated July 7, 2026.

Discretionary: $123,922,245.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 260 Assets $51,065,411 (41%)
High net worth individuals
Clients 26 Assets $63,142,185 (51%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 13 Assets $8,531,292 (7%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 2 Assets $1,183,357 (1%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2026 (0 years)
Employees
Total: 4. Performing investment advisory functions: 1.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
6 states or jurisdictions
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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

6 Reports 6 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(1) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.E(1) Has a self-regulatory organization (such as FINRA) or a commodities exchange ever found that the firm or an advisory affiliate made a false statement or omission?
  • 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
  • 11.E(4) Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Changes in the filing

Last 12 months
  1. May 2026
    • Newly registered with the SEC.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I

Not reported.

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Midwest Financial Associates, Inc. (CRD 158573): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/midwest-financial-associates-inc-rockford-il-158573