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Choreo, LLC

Rockford, ILSEC-registered investment adviserCRD 111221

Filed as CHOREO, LLC

Choreo, LLC is an SEC-registered investment advisory firm in Rockford, IL, registered since 2011, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 30, 2026.

14 years
registered since 2011
$19,138,746,524
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Choreo, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Choreo, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

What does Choreo, LLC's brochure say about its fees?

Its Form ADV Part 2A brochure dated March 25, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Choreo, LLC located?

Choreo, LLC's principal office is in Rockford, IL, according to its Form ADV; the October 2026 filing also lists 25 other offices (Schedule D, Section 1.F).

Is Choreo, LLC registered with the SEC or a state?

Choreo, LLC is an SEC-registered investment advisory firm, registered since 2011. Status as filed: Approved. CRD 111221.

How much does Choreo, LLC manage?

Choreo, LLC reports $19,138,746,524 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (89% discretionary).

How have Choreo, LLC's assets and staff changed since 2021?

In the Form ADV data for Choreo, LLC: Regulatory assets under management: $7,464,411,804 in the October 2021 data and $19,138,746,524 in the October 2026 data, up 156%. Total employees: 127 in October 2021 and 232 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Choreo, LLC serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (4,392); individuals (other than high net worth individuals) (2,402); corporations or other businesses not listed above (43).

Which custodians does Choreo, LLC use?

Choreo, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

Does Choreo, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111221

What changed in Choreo, LLC's recent Form ADV filings?

In the October 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states)

The brochure's wording
The annual rate generally does not exceed 1.5% per annum unless otherwise agreed to with the client.

As stated in the firm's Form ADV Part 2A brochure dated March 25, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$19,138,746,524

$19,138,746,524 as of October 2026, filing dated September 30, 2026.

Discretionary: $17,052,636,468.Non-discretionary: $2,086,110,056.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 2,402 Assets $1,043,239,395 (5%)
High net worth individuals
Clients 4,392 Assets $16,735,360,694 (87%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 18 Assets $588,583,853 (3%)
Charitable organizations
Clients 36 Assets $576,143,082 (3%)
Corporations or other businesses not listed above
Clients 43 Assets $195,419,500 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Other

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2011 (14 years)
Employees
Total: 232. Performing investment advisory functions: 97.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
25 other offices, as of the October 2026 filing
Augusta, GABerwyn, PACedar Rapids, IACharlotte, NCChicago, ILColumbia, MDCosta Mesa, CADenver, CODes Moines, IAMadison, WIMinneapolis, MNMishawaka, INMount Shasta, CANew York, NYOrinda, CAPeoria, ILPetaluma, CAPotomac, MDReno, NVRochester, MNSchaumburg, ILSeattle, WASioux Falls, SDSt. Louis, MOVirginia Beach, VA
States registered or notice-filed
53 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPAPRRISCSDTNTXUTVAVIVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$7.46B 2021 $9.63B 2022 $12.2B 2023 $16B 2024 $18.2B 2025 $19.1B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$19,138,746,524232September 30, 2026
October 2025$18,232,358,701218March 25, 2025
October 2024$16,030,866,060225March 26, 2024
October 2023$12,190,108,351189September 29, 2023
October 2022$9,629,035,550137July 20, 2022
October 2021$7,464,411,804127October 1, 2021

Regulatory assets under management: $7,464,411,804 in the October 2021 data and $19,138,746,524 in the October 2026 data, up 156%.

Total employees: 127 in October 2021 and 232 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Updated its list of owners and control persons (Schedule A).
  2. August 2026
    • Updated its list of owners and control persons (Schedule A).
  3. April 2026
    • Changed its office addresses in Charlotte, NC.
  4. November 2025
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
choreoadvisors.comherbein.com/services/financial-servicesinsightwealthlp.comrfgltd.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Choreo, LLC (CRD 111221): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/choreo-llc-rockford-il-111221