AdvisorCensus / Financial advisors / Ohio / Cincinnati / McCarley & Cook Financial Planners
McCarley & Cook Financial Planners
Filed as MCCARLEY & COOK FINANCIAL PLANNERS · Legal name McCarley & Cook LLC
McCarley & Cook Financial Planners is an SEC-registered investment advisory firm in Cincinnati, OH, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 20, 2026.
Quick answers
From the filingHow is McCarley & Cook Financial Planners compensated?
On its Form ADV (Item 5.E, October 2026), McCarley & Cook Financial Planners reports these compensation arrangements: a percentage of assets under its management; hourly charges.
Where is McCarley & Cook Financial Planners located?
McCarley & Cook Financial Planners' principal office is in Cincinnati, OH, according to its Form ADV.
Is McCarley & Cook Financial Planners registered with the SEC or a state?
McCarley & Cook Financial Planners is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 310087.
How much does McCarley & Cook Financial Planners manage?
McCarley & Cook Financial Planners reports $169,055,195 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (100% discretionary).
How have McCarley & Cook Financial Planners' assets and staff changed since 2022?
In the Form ADV data for McCarley & Cook Financial Planners: Regulatory assets under management: $116,613,208 in the October 2022 data and $169,055,195 in the October 2026 data, up 45%. Total employees: 2 in October 2022 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does McCarley & Cook Financial Planners serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (118); high net worth individuals (50); pension and profit sharing plans (but not the plan participants or government pension plans) (1).
Which custodians does McCarley & Cook Financial Planners use?
McCarley & Cook Financial Planners' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does McCarley & Cook Financial Planners report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/310087
What changed in McCarley & Cook Financial Planners' recent Form ADV filings?
In the April 2026 filing data: Regulatory assets under management went from $140,990,162 to $169,055,195 (+20%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated March 20, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$169,055,195 as of October 2026, filing dated March 20, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Legal name
- McCarley & Cook LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2022 (4 years)
- Employees
- Total: 2. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
4 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $169,055,195 | 2 | March 20, 2026 |
| October 2025 | $140,990,162 | 2 | March 7, 2025 |
| October 2024 | $121,305,062 | 2 | January 23, 2024 |
| October 2023 | $103,515,152 | 2 | March 16, 2023 |
| October 2022 | $116,613,208 | 2 | May 18, 2022 |
Regulatory assets under management: $116,613,208 in the October 2022 data and $169,055,195 in the October 2026 data, up 45%.
Total employees: 2 in October 2022 and 2 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Regulatory assets under management went from $140,990,162 to $169,055,195 (+20%).
- February 2026
- Registered or notice-filed in FL, KY, TX.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. McCarley & Cook Financial Planners (CRD 310087): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/mccarley-and-cook-financial-planners-cincinnati-oh-310087