AdvisorCensus / Financial advisors / Wisconsin / Madison / Madison Partners
Madison Partners
Filed as MADISON PARTNERS · Legal name Madison Wealth Partners, Inc.
Madison Partners is an SEC-registered investment advisory firm in Madison, WI, registered since 2020, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 17, 2026.
Quick answers
From the filingHow is Madison Partners compensated?
On its Form ADV (Item 5.E, October 2026), Madison Partners reports these compensation arrangements: a percentage of assets under its management.
Where is Madison Partners located?
Madison Partners' principal office is in Madison, WI, according to its Form ADV; the October 2026 filing also lists 6 other offices (Schedule D, Section 1.F).
Is Madison Partners registered with the SEC or a state?
Madison Partners is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 305824.
How much does Madison Partners manage?
Madison Partners reports $1,303,110,029 in regulatory assets under management in its Form ADV filing dated September 17, 2026 (98% discretionary).
How have Madison Partners' assets and staff changed since 2021?
In the Form ADV data for Madison Partners: Regulatory assets under management: $235,040,557 in the October 2021 data and $1,303,110,029 in the October 2026 data, up 454%. Total employees: 7 in October 2021 and 17 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Madison Partners serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,675); high net worth individuals (367); pension and profit sharing plans (but not the plan participants or government pension plans) (35).
Which custodians does Madison Partners use?
Madison Partners' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Madison Partners report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/305824
Does Madison Partners state an account minimum?
Its Form ADV Part 2A brochure dated July 8, 2026 says: "Madison Partners does not require a minimum account size or fee."
What changed in Madison Partners' recent Form ADV filings?
In the October 2026 filing data: Changed its office addresses in Sturgeon Bay, WI. Added an office in Pewaukee, WI. Added an office in Scottsdale, AZ. No longer lists an office in Madison, WI. No longer lists an office in Wausau, WI. Registered or notice-filed in VA.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: None
The brochure's wording
Madison Partners does not require a minimum account size or fee.
As stated in the firm's Form ADV Part 2A brochure dated July 8, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$1,303,110,029 as of October 2026, filing dated September 17, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
Registration and firm details
Items 1, 2, 5- Legal name
- Madison Wealth Partners, Inc.
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2020 (6 years)
- Employees
- Total: 17. Performing investment advisory functions: 17.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
6 other offices, as of the October 2026 filing
- States registered or notice-filed
-
27 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,303,110,029 | 17 | September 17, 2026 |
| October 2025 | $1,094,186,882 | 16 | March 31, 2025 |
| October 2024 | $559,017,001 | 13 | September 17, 2024 |
| October 2023 | $461,551,362 | 10 | April 20, 2023 |
| October 2022 | $432,911,122 | 11 | August 24, 2022 |
| October 2021 | $235,040,557 | 7 | August 11, 2021 |
Regulatory assets under management: $235,040,557 in the October 2021 data and $1,303,110,029 in the October 2026 data, up 454%.
Total employees: 7 in October 2021 and 17 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Changed its office addresses in Sturgeon Bay, WI.
- Added an office in Pewaukee, WI.
- Added an office in Scottsdale, AZ.
- No longer lists an office in Madison, WI.
- No longer lists an office in Wausau, WI.
- Registered or notice-filed in VA.
- July 2026
- Registered or notice-filed in MI.
- June 2026
- Registered or notice-filed in VT, WV.
- May 2026
- Registered or notice-filed in CT, GA.
- April 2026
- Registered or notice-filed in NJ.
- February 2026
- Updated its list of owners and control persons (Schedule A).
- January 2026
- Employees performing advisory functions went from 12 to 17.
- Regulatory assets under management went from $1,094,186,882 to $1,303,110,029 (+19%).
- Added an office in Sturgeon Bay, WI.
- Added an office in Wausau, WI.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Madison Partners (CRD 305824): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/madison-partners-madison-wi-305824