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LVZ, Inc.

Holland, MISEC-registered investment adviserCRD 124228

Filed as LVZ, INC.

LVZ, Inc. is an SEC-registered investment advisory firm in Holland, MI, registered since 2006, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 16, 2026.

20 years
registered since 2006
$1,125,231,000
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is LVZ, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), LVZ, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is LVZ, Inc. located?

LVZ, Inc.'s principal office is in Holland, MI, according to its Form ADV; the October 2026 filing also lists 10 other offices (Schedule D, Section 1.F).

Is LVZ, Inc. registered with the SEC or a state?

LVZ, Inc. is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 124228.

How much does LVZ, Inc. manage?

LVZ, Inc. reports $1,125,231,000 in regulatory assets under management in its Form ADV filing dated September 16, 2026 (100% discretionary).

How have LVZ, Inc.'s assets and staff changed since 2021?

In the Form ADV data for LVZ, Inc.: Regulatory assets under management: $775,294,000 in the October 2021 data and $1,125,231,000 in the October 2026 data, up 45%. Total employees: 17 in October 2021 and 24 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does LVZ, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,312); high net worth individuals (126); pension and profit sharing plans (but not the plan participants or government pension plans) (14).

Which custodians does LVZ, Inc. use?

LVZ, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

Does LVZ, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/124228

What changed in LVZ, Inc.'s recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 22 to 18. Regulatory assets under management went from $969,207,213 to $1,125,231,000 (+16%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 25, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$1,125,231,000

$1,125,231,000 as of October 2026, filing dated September 16, 2026.

Discretionary: $1,125,231,000.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 2,312 Assets $828,905,608 (74%)
High net worth individuals
Clients 126 Assets $257,309,917 (23%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 14 Assets $21,258,027 (2%)
Charitable organizations
Clients 9 Assets $2,721,136 (0%)
Corporations or other businesses not listed above
Clients 12 Assets $15,036,312 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Also doing business as
LVZ FINANCIAL PLANNING, LVZ INVESTMENT MANAGEMENT
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2006 (20 years)
Employees
Total: 24. Performing investment advisory functions: 18.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
10 other offices, as of the October 2026 filing
Ann Arbor, MIBelleair, FLClarkesville, GAColumbus, OHCordele, GAFriendswood, TXGrand Rapids, MILitchfield, MIOkemos, MIStockbridge, GA
States registered or notice-filed
24 states or jurisdictions
ALAZCACOCTFLGAILINKSLAMAMIMONCNYOHPARISCTNTXVAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$775M 2021 $918M 2022 $808M 2023 $875M 2024 $969M 2025 $1.13B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,125,231,00024September 16, 2026
October 2025$969,207,21325March 26, 2025
October 2024$874,644,00023May 28, 2024
October 2023$808,429,00022September 11, 2023
October 2022$917,501,00017March 31, 2022
October 2021$775,294,00017July 19, 2021

Regulatory assets under management: $775,294,000 in the October 2021 data and $1,125,231,000 in the October 2026 data, up 45%.

Total employees: 17 in October 2021 and 24 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 22 to 18.
    • Regulatory assets under management went from $969,207,213 to $1,125,231,000 (+16%).
  2. January 2026
    • No longer registered or notice-filed in KY, NE.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
investwithlvz.comlvzadvisors.comlvzfinancialplanning.comlvzinc.comopen.spotify.com/show/2O8qTB0AxvsFHw5tDzvgClplanwithlvz.comvimeo.com/lvz

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. LVZ, Inc. (CRD 124228): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/lvz-inc-holland-mi-124228