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USA Financial Formulas Corporation

Ada, MISEC-registered investment adviserCRD 139987

Filed as USA FINANCIAL FORMULAS CORPORATION · Legal name USA Financial Formulas LLC

USA Financial Formulas Corporation is an SEC-registered investment advisory firm in Ada, MI, registered since 2007, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 27, 2026.

19 years
registered since 2007
$534,380,000
assets under management
1 arrangement
Percentage of assets
None
disclosure items (Item 11)

Quick answers

From the filing

How is USA Financial Formulas Corporation compensated?

On its Form ADV (Item 5.E, October 2026), USA Financial Formulas Corporation reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.

Where is USA Financial Formulas Corporation located?

USA Financial Formulas Corporation's principal office is in Ada, MI, according to its Form ADV.

Is USA Financial Formulas Corporation registered with the SEC or a state?

USA Financial Formulas Corporation is an SEC-registered investment advisory firm, registered since 2007. Status as filed: Approved. CRD 139987.

How much does USA Financial Formulas Corporation manage?

USA Financial Formulas Corporation reports $534,380,000 in regulatory assets under management in its Form ADV filing dated March 27, 2026 (100% discretionary).

How have USA Financial Formulas Corporation's assets and staff changed since 2021?

In the Form ADV data for USA Financial Formulas Corporation: Regulatory assets under management: $480,720,935 in the October 2021 data and $534,380,000 in the October 2026 data, up 11%. Total employees: 35 in October 2021 and 38 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does USA Financial Formulas Corporation serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (7,489).

Which custodians does USA Financial Formulas Corporation use?

USA Financial Formulas Corporation's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists TD Ameritrade, Inc. as a custodian holding 10% or more of its separately managed account assets.

Does USA Financial Formulas Corporation report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/139987

What changed in USA Financial Formulas Corporation's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $625,540,000 to $534,380,000 (-15%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 27, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$534,380,000

$534,380,000 as of October 2026, filing dated March 27, 2026.

Discretionary: $534,380,000.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 7,489 Assets $534,380,000 (100%)
High net worth individuals
Clients 0 Assets $0 (0%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Legal name
USA Financial Formulas LLC
Also doing business as
PORTFORMULAS, USA FINANCIAL FORMULAS CORPORATION, USA FINANCIAL PORTFORMULAS CORPORATION
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2007 (19 years)
Employees
Total: 38. Performing investment advisory functions: 4.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
51 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$481M 2021 $741M 2022 $544M 2023 $586M 2024 $626M 2025 $534M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$534,380,00038March 27, 2026
October 2025$625,540,00052March 26, 2025
October 2024$585,852,89652September 26, 2024
October 2023$544,367,97352March 31, 2023
October 2022$740,700,19935August 29, 2022
October 2021$480,720,93535March 30, 2021

Regulatory assets under management: $480,720,935 in the October 2021 data and $534,380,000 in the October 2026 data, up 11%.

Total employees: 35 in October 2021 and 38 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $625,540,000 to $534,380,000 (-15%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
portformulas.comusafinancial.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. USA Financial Formulas Corporation (CRD 139987): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/usa-financial-formulas-corporation-ada-mi-139987