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AdvisorCensus / Financial advisors / Michigan / Grand Rapids / Innovia Wealth, LLC

Innovia Wealth, LLC

Grand Rapids, MISEC-registered investment adviserCRD 289913

Filed as INNOVIA WEALTH, LLC · Legal name Strategies Wealth Advisors, LLC

Innovia Wealth, LLC is an SEC-registered investment advisory firm in Grand Rapids, MI, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 20, 2026.

8 years
registered since 2017
$3,288,459,087
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Innovia Wealth, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Innovia Wealth, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees.

How much does Innovia Wealth, LLC charge?

Its Form ADV Part 2A brochure dated March 31, 2026 states: Hourly rate: $1,000 an hour (financial planning services); Flat fee: $75,000 (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Innovia Wealth, LLC located?

Innovia Wealth, LLC's principal office is in Grand Rapids, MI, according to its Form ADV; the August 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Innovia Wealth, LLC registered with the SEC or a state?

Innovia Wealth, LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 289913.

How much does Innovia Wealth, LLC manage?

Innovia Wealth, LLC reports $3,288,459,087 in regulatory assets under management in its Form ADV filing dated July 20, 2026 (95% discretionary).

How have Innovia Wealth, LLC's assets and staff changed since 2021?

In the Form ADV data for Innovia Wealth, LLC: Regulatory assets under management: $720,000,000 in the October 2021 data and $3,288,459,087 in the October 2026 data, up 357%. Total employees: 15 in October 2021 and 31 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Innovia Wealth, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (368); high net worth individuals (359); pension and profit sharing plans (but not the plan participants or government pension plans) (64).

Which custodians does Innovia Wealth, LLC use?

Innovia Wealth, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

Does Innovia Wealth, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/289913

Does Innovia Wealth, LLC state an account minimum?

Its Form ADV Part 2A brochure dated March 31, 2026 says: "We require a minimum household account size of $1,000,000, which may be waived at our discretion."

What changed in Innovia Wealth, LLC's recent Form ADV filings?

In the August 2026 filing data: Changed its office addresses in Chicago, IL.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)

The brochure's wording
We require a minimum household account size of $1,000,000, which may be waived at our discretion.

Hourly rate: $1,000 an hour (financial planning services)

The brochure's wording
Our fee related to financial planning services provided (“Financial Planning Fee”) varies. However, hourly fees cannot exceed $1,000/hour

Flat fee: $75,000 (financial planning services)

The brochure's wording
Our fee related to financial planning services provided (“Financial Planning Fee”) varies. However, hourly fees cannot exceed $1,000/hour and Innovia Wealth typically does not allow flat or project-based fees to exceed $75,000.

As stated in the firm's Form ADV Part 2A brochure dated March 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$3,288,459,087

$3,288,459,087 as of October 2026, filing dated July 20, 2026.

Discretionary: $3,123,428,414.Non-discretionary: $165,030,673.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 368 Assets $303,769,121 (9%)
High net worth individuals
Clients 359 Assets $2,506,378,921 (76%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 64 Assets $453,927,538 (14%)
Charitable organizations
Clients 1 Assets $856,690 (0%)
Corporations or other businesses not listed above
Clients 12 Assets $23,526,817 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Pension consulting services
  • Other

Registration and firm details

Items 1, 2, 5
Legal name
Strategies Wealth Advisors, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2017 (8 years)
Employees
Total: 31. Performing investment advisory functions: 17.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
2 other offices, as of the August 2026 filing
Birmingham, MIChicago, IL
States registered or notice-filed
20 states or jurisdictions
ALAZCACOFLGAILINLAMIMNNYOHORPATNTXVAWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$720M 2021 $1.29B 2022 $1.41B 2023 $2.23B 2024 $2.43B 2025 $3.29B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$3,288,459,08731July 20, 2026
October 2025$2,430,721,93130May 8, 2025
October 2024$2,232,574,45526September 4, 2024
October 2023$1,414,389,62823March 28, 2023
October 2022$1,289,606,97514May 3, 2022
October 2021$720,000,00015March 31, 2021

Regulatory assets under management: $720,000,000 in the October 2021 data and $3,288,459,087 in the October 2026 data, up 357%.

Total employees: 15 in October 2021 and 31 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. August 2026
    • Changed its office addresses in Chicago, IL.
  2. April 2026
    • Employees performing advisory functions went from 18 to 17.
    • Regulatory assets under management went from $2,430,721,931 to $3,288,459,087 (+35%).
    • Registered or notice-filed in NY, TN.
  3. March 2026
    • Updated its list of owners and control persons (Schedule A).
  4. January 2026
    • Added an office in Birmingham, MI.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
innoviawealth.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Innovia Wealth, LLC (CRD 289913): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/innovia-wealth-llc-grand-rapids-mi-289913