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West Michigan Advisors

Holland, MISEC-registered investment adviserCRD 312073

Filed as WEST MICHIGAN ADVISORS · Legal name Tamarisk Financial, LLC

West Michigan Advisors is an SEC-registered investment advisory firm in Holland, MI, registered since 2021, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 22, 2026.

5 years
registered since 2021
$781,324,025
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is West Michigan Advisors compensated?

On its Form ADV (Item 5.E, October 2026), West Michigan Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges; subscription fees (for a newsletter or periodical); fixed fees (other than subscription fees).

Where is West Michigan Advisors located?

West Michigan Advisors' principal office is in Holland, MI, according to its Form ADV.

Is West Michigan Advisors registered with the SEC or a state?

West Michigan Advisors is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 312073.

How much does West Michigan Advisors manage?

West Michigan Advisors reports $781,324,025 in regulatory assets under management in its Form ADV filing dated July 22, 2026 (100% discretionary).

How have West Michigan Advisors' assets and staff changed since 2021?

In the Form ADV data for West Michigan Advisors: Regulatory assets under management: $252,924,877 in the October 2021 data and $781,324,025 in the October 2026 data, up 209%. Total employees: 5 in October 2021 and 23 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does West Michigan Advisors serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,218); high net worth individuals (160).

Which custodians does West Michigan Advisors use?

West Michigan Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Raymond James & Associates, Inc. as custodians holding 10% or more of its separately managed account assets.

Does West Michigan Advisors report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/312073

What changed in West Michigan Advisors' recent Form ADV filings?

In the March 2026 filing data: Employees performing advisory functions went from 11 to 16. Regulatory assets under management went from $614,378,710 to $781,324,025 (+27%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Subscription fees (for a newsletter or periodical)
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated April 23, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$781,324,025

$781,324,025 as of October 2026, filing dated July 22, 2026.

Discretionary: $781,324,025.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,218 Assets $278,362,291 (36%)
High net worth individuals
Clients 160 Assets $499,488,413 (64%)
Charitable organizations
Clients Fewer than 5 Assets $3,473,321 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Publication of periodicals or newsletters

Registration and firm details

Items 1, 2, 5
Legal name
Tamarisk Financial, LLC
Also doing business as
TAMARISK FAMILY OFFICE, TAMARISK RESEARCH, WEST MICHIGAN ADVISORS
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2021 (5 years)
Employees
Total: 23. Performing investment advisory functions: 16.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
13 states or jurisdictions
AZCACOFLILINKYLAMIOHTNTXWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$253M 2021 $286M 2022 $280M 2023 $495M 2024 $614M 2025 $781M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$781,324,02523July 22, 2026
October 2025$614,378,71015May 19, 2025
October 2024$494,777,07015September 23, 2024
October 2023$279,823,05613July 14, 2023
October 2022$285,761,14112August 12, 2022
October 2021$252,924,8775August 31, 2021

Regulatory assets under management: $252,924,877 in the October 2021 data and $781,324,025 in the October 2026 data, up 209%.

Total employees: 5 in October 2021 and 23 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. March 2026
    • Employees performing advisory functions went from 11 to 16.
    • Regulatory assets under management went from $614,378,710 to $781,324,025 (+27%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
tamariskresearch.comwestmichiganadvisors.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. West Michigan Advisors (CRD 312073): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/west-michigan-advisors-holland-mi-312073