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Horizon Financial

West Henrietta, NYSEC-registered investment adviserCRD 305239

Filed as HORIZON FINANCIAL · Legal name Horizon Advisory Services, Inc.

Horizon Financial is an SEC-registered investment advisory firm in West Henrietta, NY, registered since 2019, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 31, 2026.

7 years
registered since 2019
$510,210,472
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Horizon Financial compensated?

On its Form ADV (Item 5.E, October 2026), Horizon Financial reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

What does Horizon Financial's brochure say about its fees?

Its Form ADV Part 2A brochure dated August 31, 2026 states: Asset-based fee: 1% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Horizon Financial located?

Horizon Financial's principal office is in West Henrietta, NY, according to its Form ADV.

Is Horizon Financial registered with the SEC or a state?

Horizon Financial is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 305239.

How much does Horizon Financial manage?

Horizon Financial reports $510,210,472 in regulatory assets under management in its Form ADV filing dated August 31, 2026 (100% discretionary).

How have Horizon Financial's assets and staff changed since 2021?

In the Form ADV data for Horizon Financial: Regulatory assets under management: $342,661,618 in the October 2021 data and $510,210,472 in the October 2026 data, up 49%. Total employees: 11 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Horizon Financial serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (614); high net worth individuals (120).

Which custodians does Horizon Financial use?

Horizon Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Horizon Financial report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/305239

What changed in Horizon Financial's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 11 to 9. Regulatory assets under management went from $455,756,497 to $510,210,472 (+12%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 1% of assets a year

The brochure's wording
Our annual investment management fee is generally 1.00% of the value of the client’s assets under our management, although this fee is negotiable at the sole discretion of the firm.

As stated in the firm's Form ADV Part 2A brochure dated August 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$510,210,472

$510,210,472 as of October 2026, filing dated August 31, 2026.

Discretionary: $510,210,472.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 614 Assets $276,618,071 (54%)
High net worth individuals
Clients 120 Assets $233,592,401 (46%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Legal name
Horizon Advisory Services, Inc.
Also doing business as
HORIZON FINANCIAL
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2019 (7 years)
Employees
Total: 9. Performing investment advisory functions: 9.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
10 states or jurisdictions
FLMAMDNCNHNYPASCTXVA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$343M 2021 $395M 2022 $362M 2023 $423M 2024 $456M 2025 $510M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$510,210,4729August 31, 2026
October 2025$455,756,49711July 25, 2025
October 2024$422,810,00511March 20, 2024
October 2023$361,544,54111May 18, 2023
October 2022$394,979,32612August 1, 2022
October 2021$342,661,61811March 17, 2021

Regulatory assets under management: $342,661,618 in the October 2021 data and $510,210,472 in the October 2026 data, up 49%.

Total employees: 11 in October 2021 and 9 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 11 to 9.
    • Regulatory assets under management went from $455,756,497 to $510,210,472 (+12%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
horizonfinancial.net

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Horizon Financial (CRD 305239): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/horizon-financial-west-henrietta-ny-305239