AdvisorCensus / Financial advisors / California / San Diego / Frank Financial Advisors
Frank Financial Advisors
Filed as FRANK FINANCIAL ADVISORS · Legal name Frank Financial Services
Frank Financial Advisors is an SEC-registered investment advisory firm in Carlsbad, CA, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 16, 2026.
Quick answers
From the filingHow is Frank Financial Advisors compensated?
On its Form ADV (Item 5.E, October 2026), Frank Financial Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
What does Frank Financial Advisors' brochure say about its fees?
Its Form ADV Part 2A brochure dated February 16, 2026 states: Asset-based fee: 1% to 2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Frank Financial Advisors located?
Frank Financial Advisors' principal office is in Carlsbad, CA, according to its Form ADV.
Is Frank Financial Advisors registered with the SEC or a state?
Frank Financial Advisors is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 147537.
How much does Frank Financial Advisors manage?
Frank Financial Advisors reports $188,217,262 in regulatory assets under management in its Form ADV filing dated February 16, 2026 (97% discretionary).
How have Frank Financial Advisors' assets and staff changed since 2021?
In the Form ADV data for Frank Financial Advisors: Regulatory assets under management: $131,765,041 in the October 2021 data and $188,217,262 in the October 2026 data, up 43%. Total employees: 3 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Frank Financial Advisors serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (80); high net worth individuals (60); corporations or other businesses not listed above (4).
Which custodians does Frank Financial Advisors use?
Frank Financial Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Frank Financial Advisors report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/147537
Does Frank Financial Advisors state an account minimum?
Its Form ADV Part 2A brochure dated February 16, 2026 says: "Frank Financial Advisors requires a minimum account of $500,000 for investment advisory clients, although this may be negotiable under certain circumstances."
What changed in Frank Financial Advisors' recent Form ADV filings?
In the March 2026 filing data: Regulatory assets under management went from $164,442,897 to $188,217,262 (+14%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 1% to 2% a year (a range, as the brochure states it)
The brochure's wording
The annual fees for Frank Financial Advisors portfolio management services range from 1.0% to 2.0% annually of assets under management.
Account minimum: $500,000 (the brochure says it may be waived or negotiated)
The brochure's wording
Frank Financial Advisors requires a minimum account of $500,000 for investment advisory clients, although this may be negotiable under certain circumstances.
Minimum annual fee: $200
The brochure's wording
Clients receiving ongoing investment management services will be assessed a $200 minimum annual fee.
As stated in the firm's Form ADV Part 2A brochure dated February 16, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$188,217,262 as of October 2026, filing dated February 16, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Legal name
- Frank Financial Services
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2021 (5 years)
- Employees
- Total: 2. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
4 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $188,217,262 | 2 | February 16, 2026 |
| October 2025 | $164,442,897 | 2 | January 28, 2025 |
| October 2024 | $143,268,605 | 2 | January 24, 2024 |
| October 2023 | $134,767,409 | 2 | January 27, 2023 |
| October 2022 | $142,478,800 | 2 | February 14, 2022 |
| October 2021 | $131,765,041 | 3 | July 14, 2021 |
Regulatory assets under management: $131,765,041 in the October 2021 data and $188,217,262 in the October 2026 data, up 43%.
Total employees: 3 in October 2021 and 2 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- March 2026
- Regulatory assets under management went from $164,442,897 to $188,217,262 (+14%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Frank Financial Advisors (CRD 147537): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/frank-financial-advisors-carlsbad-ca-147537