AdvisorCensus / Financial advisors / North Carolina / Raleigh / Founders Financial Alliance, LLC
Founders Financial Alliance, LLC is an SEC-registered investment advisory firm in Raleigh, NC, registered since 2016, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 10, 2026.
Quick answers
From the filingHow is Founders Financial Alliance, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Founders Financial Alliance, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
How much does Founders Financial Alliance, LLC charge?
Its Form ADV Part 2A brochure dated March 10, 2026 states: Flat fee: $2,000 to $5,000 a year (Pension Consulting Fees); Flat fee: $200 to $15,000 (one-time financial planning and consulting services); Hourly rate: $200 to $500 an hour (one-time financial planning and consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Founders Financial Alliance, LLC located?
Founders Financial Alliance, LLC's principal office is in Raleigh, NC, according to its Form ADV; the April 2026 filing also lists 7 other offices (Schedule D, Section 1.F).
Is Founders Financial Alliance, LLC registered with the SEC or a state?
Founders Financial Alliance, LLC is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 173011.
How much does Founders Financial Alliance, LLC manage?
Founders Financial Alliance, LLC reports $1,185,963,782 in regulatory assets under management in its Form ADV filing dated March 10, 2026 (100% discretionary).
How have Founders Financial Alliance, LLC's assets and staff changed since 2021?
In the Form ADV data for Founders Financial Alliance, LLC: Regulatory assets under management: $588,493,543 in the October 2021 data and $1,185,963,782 in the October 2026 data, up 102%. Total employees: 23 in October 2021 and 31 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Founders Financial Alliance, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,643); high net worth individuals (711); pension and profit sharing plans (but not the plan participants or government pension plans) (27).
Which custodians does Founders Financial Alliance, LLC use?
Founders Financial Alliance, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., LPL Financial LLC and Raymond James & Associates, Inc. as custodians holding 10% or more of its separately managed account assets.
Does Founders Financial Alliance, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/173011
What changed in Founders Financial Alliance, LLC's recent Form ADV filings?
In the April 2026 filing data: Regulatory assets under management went from $1,002,097,380 to $1,185,963,782 (+18%). No longer lists an office in Chapel Hill, NC. No longer lists an office in Raleigh, NC.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Flat fee: $2,000 to $5,000 a year (Pension Consulting Fees)
The brochure's wording
The minimum flat fee range is generally between $2,000 and $5,000 annually depending on the size, complexity and services offered.
Flat fee: $200 to $15,000 (one-time financial planning and consulting services)
The brochure's wording
FFA charges clients an hourly or fixed fee for one-time financial planning and consulting services. Fixed fees generally range from $200 to $15,000
Hourly rate: $200 to $500 an hour (one-time financial planning and consulting services)
The brochure's wording
FFA charges clients an hourly or fixed fee for one-time financial planning and consulting services. ... the hourly fee generally ranges from $200 to $500.
As stated in the firm's Form ADV Part 2A brochure dated March 10, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$1,185,963,782 as of October 2026, filing dated March 10, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Other
Registration and firm details
Items 1, 2, 5- Also doing business as
- CECCATO WEALTH PARTNERS, LLC, CORNERSTONE WEALTH ADVISORS, DEFRANCO FINANCIAL, DIAMOND & ASSOCIATES WEALTH MANAGEMENT, DU LAC WEALTH SERVICES, ELITE WEALTH MANAGEMENT, LLC, FLATFEE CIO, FOUNDERS WEALTH ADVISORS, LLC, FOUNDERS WEALTH PARTNERS, LLC, MITRO WEALTH MANAGEMENT, MJM WEALTH MANAGEMENT, LLC, THE SOVRAN
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2016 (9 years)
- Employees
- Total: 31. Performing investment advisory functions: 31.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
7 other offices, as of the April 2026 filing
- States registered or notice-filed
-
30 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,185,963,782 | 31 | March 10, 2026 |
| October 2025 | $1,002,097,380 | 32 | March 21, 2025 |
| October 2024 | $700,896,438 | 28 | March 14, 2024 |
| October 2023 | $617,123,862 | 28 | May 2, 2023 |
| October 2022 | $642,837,068 | 30 | February 25, 2022 |
| October 2021 | $588,493,543 | 23 | May 25, 2021 |
Regulatory assets under management: $588,493,543 in the October 2021 data and $1,185,963,782 in the October 2026 data, up 102%.
Total employees: 23 in October 2021 and 31 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Regulatory assets under management went from $1,002,097,380 to $1,185,963,782 (+18%).
- No longer lists an office in Chapel Hill, NC.
- No longer lists an office in Raleigh, NC.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Founders Financial Alliance, LLC (CRD 173011): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/founders-financial-alliance-llc-raleigh-nc-173011