AdvisorCensus / Financial advisors / Ohio / Cincinnati / Formidable Asset Management, LLC
Formidable Asset Management, LLC is an SEC-registered investment advisory firm in Cincinnati, OH, registered since 2013, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 14, 2026.
Quick answers
From the filingHow is Formidable Asset Management, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Formidable Asset Management, LLC reports these compensation arrangements: a percentage of assets under its management; performance-based fees.
What does Formidable Asset Management, LLC's brochure say about its fees?
Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: 0.5% to 2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Formidable Asset Management, LLC located?
Formidable Asset Management, LLC's principal office is in Cincinnati, OH, according to its Form ADV; the September 2026 filing also lists 2 other offices (Schedule D, Section 1.F).
Is Formidable Asset Management, LLC registered with the SEC or a state?
Formidable Asset Management, LLC is an SEC-registered investment advisory firm, registered since 2013. Status as filed: Approved. CRD 167555.
How much does Formidable Asset Management, LLC manage?
Formidable Asset Management, LLC reports $903,036,940 in regulatory assets under management in its Form ADV filing dated August 14, 2026 (100% discretionary).
How have Formidable Asset Management, LLC's assets and staff changed since 2021?
In the Form ADV data for Formidable Asset Management, LLC: Regulatory assets under management: $618,829,975 in the October 2021 data and $903,036,940 in the October 2026 data, up 46%. Total employees: 15 in October 2021 and 21 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Formidable Asset Management, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (674); high net worth individuals (203); corporations or other businesses not listed above (10).
Which custodians does Formidable Asset Management, LLC use?
Formidable Asset Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., LPL Financial LLC, Raymond James & Associates, Inc. and SEI Investments Distribution Co. as custodians holding 10% or more of its separately managed account assets.
Does Formidable Asset Management, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/167555
Does Formidable Asset Management, LLC state an account minimum?
Its Form ADV Part 2A brochure dated March 31, 2026 says: "Formidable Asset Management does not require the client to have a minimum investment amount to open and/or to maintain an account with it."
What changed in Formidable Asset Management, LLC's recent Form ADV filings?
In the September 2026 filing data: Registered or notice-filed in NJ.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Performance-based fees
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 0.5% to 2% a year (a range, as the brochure states it)
The brochure's wording
Clients are assessed an annual Management Fee ranging from 0.50% to 2.00% (per annum). The Management Fee is billed quarterly in advance.
Account minimum: None
The brochure's wording
Formidable Asset Management does not require the client to have a minimum investment amount to open and/or to maintain an account with it.
As stated in the firm's Form ADV Part 2A brochure dated March 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$903,036,940 as of October 2026, filing dated August 14, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies (and business development companies)
- Portfolio management for pooled investment vehicles (other than investment companies)
- Pension consulting services
Registration and firm details
Items 1, 2, 5- Also doing business as
- FORMIDABLE FINANCIAL SERVICES, LLC, MASSEY ROMANS CAPITAL
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2013 (13 years)
- Employees
- Total: 21. Performing investment advisory functions: 14.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
2 other offices, as of the September 2026 filing
- States registered or notice-filed
-
24 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $903,036,940 | 21 | August 14, 2026 |
| October 2025 | $876,010,541 | 20 | March 26, 2025 |
| October 2024 | $886,834,074 | 20 | August 21, 2024 |
| October 2023 | $632,038,209 | 15 | September 25, 2023 |
| October 2022 | $706,866,699 | 15 | March 18, 2022 |
| October 2021 | $618,829,975 | 15 | August 4, 2021 |
Regulatory assets under management: $618,829,975 in the October 2021 data and $903,036,940 in the October 2026 data, up 46%.
Total employees: 15 in October 2021 and 21 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- September 2026
- Registered or notice-filed in NJ.
- April 2026
- Changed its office addresses in Vero Beach, FL.
- Registered or notice-filed in KS, LA, NH.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Formidable Asset Management, LLC (CRD 167555): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/formidable-asset-management-llc-cincinnati-oh-167555