AdvisorCensus / Financial advisors / Ohio / Cincinnati / Journey Advisory Group, LLC
Journey Advisory Group, LLC is an SEC-registered investment advisory firm in Covington, KY, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 21, 2026.
Quick answers
From the filingHow is Journey Advisory Group, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Journey Advisory Group, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
Where is Journey Advisory Group, LLC located?
Journey Advisory Group, LLC's principal office is in Covington, KY, according to its Form ADV; the September 2026 filing also lists 2 other offices (Schedule D, Section 1.F).
Is Journey Advisory Group, LLC registered with the SEC or a state?
Journey Advisory Group, LLC is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 171919.
How much does Journey Advisory Group, LLC manage?
Journey Advisory Group, LLC reports $1,654,120,334 in regulatory assets under management in its Form ADV filing dated August 21, 2026 (99% discretionary).
How have Journey Advisory Group, LLC's assets and staff changed since 2021?
In the Form ADV data for Journey Advisory Group, LLC: Regulatory assets under management: $647,445,977 in the October 2021 data and $1,654,120,334 in the October 2026 data, up 155%. Total employees: 20 in October 2021 and 31 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Journey Advisory Group, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (522); high net worth individuals (337); charitable organizations (11).
Which custodians does Journey Advisory Group, LLC use?
Journey Advisory Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Interactive Brokers LLC as custodians holding 10% or more of its separately managed account assets.
Does Journey Advisory Group, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/171919
Does Journey Advisory Group, LLC state an account minimum?
Its Form ADV Part 2A brochure dated March 12, 2026 says: "Generally, a minimum of $50,000.00 of assets under management is required for this service." "Journey may, at its discretion, combine family accounts to meet the account size minimum, or reduce or waive the account minimum requirements."
What changed in Journey Advisory Group, LLC's recent Form ADV filings?
In the September 2026 filing data: Registered or notice-filed in TN. Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: $50,000 (the brochure says it may be waived or negotiated)
The brochure's wording
Generally, a minimum of $50,000.00 of assets under management is required for this service.
Journey may, at its discretion, combine family accounts to meet the account size minimum, or reduce or waive the account minimum requirements.
As stated in the firm's Form ADV Part 2A brochure dated March 12, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$1,654,120,334 as of October 2026, filing dated August 21, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Educational seminars/workshops
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2014 (12 years)
- Employees
- Total: 31. Performing investment advisory functions: 15.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
2 other offices, as of the September 2026 filing
- States registered or notice-filed
-
20 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,654,120,334 | 31 | August 21, 2026 |
| October 2025 | $1,473,333,518 | 27 | July 22, 2025 |
| October 2024 | $1,015,864,170 | 20 | August 20, 2024 |
| October 2023 | $837,443,499 | 19 | October 3, 2023 |
| October 2022 | $749,294,340 | 20 | September 30, 2022 |
| October 2021 | $647,445,977 | 20 | September 3, 2021 |
Regulatory assets under management: $647,445,977 in the October 2021 data and $1,654,120,334 in the October 2026 data, up 155%.
Total employees: 20 in October 2021 and 31 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- September 2026
- Registered or notice-filed in TN.
- Updated its list of owners and control persons (Schedule A).
- July 2026
- Registered or notice-filed in WV.
- April 2026
- Employees performing advisory functions went from 13 to 15.
- Regulatory assets under management went from $1,473,333,518 to $1,654,120,334 (+12%).
- March 2026
- Registered or notice-filed in LA.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Journey Advisory Group, LLC (CRD 171919): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/journey-advisory-group-llc-covington-ky-171919