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Ellenbecker Investment Group

Waukesha, WISEC-registered investment adviserCRD 173851

Filed as ELLENBECKER INVESTMENT GROUP · Legal name Ellenbecker Investment Group, Inc.

Ellenbecker Investment Group is an SEC-registered investment advisory firm in Waukesha, WI, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 27, 2026.

11 years
registered since 2014
$2,062,688,555
assets under management
3 arrangements
Percentage of assets, Fixed fees and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Ellenbecker Investment Group compensated?

On its Form ADV (Item 5.E, October 2026), Ellenbecker Investment Group reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); other.

Where is Ellenbecker Investment Group located?

Ellenbecker Investment Group's principal office is in Waukesha, WI, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Ellenbecker Investment Group registered with the SEC or a state?

Ellenbecker Investment Group is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 173851.

How much does Ellenbecker Investment Group manage?

Ellenbecker Investment Group reports $2,062,688,555 in regulatory assets under management in its Form ADV filing dated March 27, 2026 (100% discretionary).

How have Ellenbecker Investment Group's assets and staff changed since 2021?

In the Form ADV data for Ellenbecker Investment Group: Regulatory assets under management: $1,121,347,182 in the October 2021 data and $2,062,688,555 in the October 2026 data, up 84%. Total employees: 31 in October 2021 and 51 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Ellenbecker Investment Group serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,593); high net worth individuals (684); charitable organizations (6).

Which custodians does Ellenbecker Investment Group use?

Ellenbecker Investment Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Ellenbecker Investment Group report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/173851

Does Ellenbecker Investment Group state an account minimum?

Its Form ADV Part 2A brochure dated March 27, 2026 says: "EIG does not generally require a minimum account size, but there may be minimum account sizes and fees for the services offered by third-party managers if they are used."

What changed in Ellenbecker Investment Group's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $1,731,276,641 to $2,062,688,555 (+19%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: None

The brochure's wording
EIG does not generally require a minimum account size, but there may be minimum account sizes and fees for the services offered by third-party managers if they are used.

As stated in the firm's Form ADV Part 2A brochure dated March 27, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$2,062,688,555

$2,062,688,555 as of October 2026, filing dated March 27, 2026.

Discretionary: $2,060,724,084.Non-discretionary: $1,964,471.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,593 Assets $513,629,300 (25%)
High net worth individuals
Clients 684 Assets $1,543,990,861 (75%)
Banking or thrift institutions
Clients 0 Assets Not reported
Investment companies
Clients 0 Assets Not reported
Business development companies
Clients 0 Assets Not reported
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets Not reported
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets Not reported
Charitable organizations
Clients 6 Assets $2,722,107 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets Not reported
Other investment advisers
Clients 0 Assets Not reported
Insurance companies
Clients 0 Assets Not reported
Sovereign wealth funds and foreign official institutions
Clients 0 Assets Not reported
Corporations or other businesses not listed above
Clients Fewer than 5 Assets $2,346,287 (0%)
Other
Clients 0 Assets Not reported

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)
  • Publication of periodicals or newsletters
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Legal name
Ellenbecker Investment Group, Inc.
Also doing business as
EIG
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2014 (11 years)
Employees
Total: 51. Performing investment advisory functions: 13.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
2 other offices, as of the April 2026 filing
Bonita Springs, FLWhitefish Bay, WI
States registered or notice-filed
23 states or jurisdictions
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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.12B 2021 $1.39B 2022 $1.25B 2023 $1.49B 2024 $1.73B 2025 $2.06B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$2,062,688,55551March 27, 2026
October 2025$1,731,276,64142March 25, 2025
October 2024$1,491,336,54639March 11, 2024
October 2023$1,250,836,10434August 31, 2023
October 2022$1,390,988,38333March 10, 2022
October 2021$1,121,347,18231September 13, 2021

Regulatory assets under management: $1,121,347,182 in the October 2021 data and $2,062,688,555 in the October 2026 data, up 84%.

Total employees: 31 in October 2021 and 51 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $1,731,276,641 to $2,062,688,555 (+19%).
  2. February 2026
    • Registered or notice-filed in OR.
  3. January 2026
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
ellenbecker.commoneysense.castos.commpc.castos.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Ellenbecker Investment Group (CRD 173851): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/ellenbecker-investment-group-waukesha-wi-173851