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Hilltop Financial Advisors

Milwaukee, WIState-registered investment adviserCRD 274030

Filed as HILLTOP FINANCIAL ADVISORS · Legal name Hilltop Financial Advisors, LLC

Hilltop Financial Advisors is a state-registered investment advisory firm in Milwaukee, WI, registered since 2015, reporting under $25 million in regulatory assets under management in its Form ADV filing dated March 28, 2026.

10 years
registered since 2015
$24,507,601
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Hilltop Financial Advisors compensated?

On its Form ADV (Item 5.E, October 2026), Hilltop Financial Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

Where is Hilltop Financial Advisors located?

Hilltop Financial Advisors' principal office is in Milwaukee, WI, according to its Form ADV.

Is Hilltop Financial Advisors registered with the SEC or a state?

Hilltop Financial Advisors is a state-registered investment advisory firm, registered since 2015. Status as filed: APPROVED. CRD 274030.

How much does Hilltop Financial Advisors manage?

Hilltop Financial Advisors reports $24,507,601 in regulatory assets under management in its Form ADV filing dated March 28, 2026 (100% discretionary).

What types of clients does Hilltop Financial Advisors serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (59); high net worth individuals (7).

Does Hilltop Financial Advisors report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/274030

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Regulatory assets under management

Item 5.F
$24,507,601

$24,507,601 as of October 2026, filing dated March 28, 2026.

Discretionary: $24,507,601.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 59 Assets $11,800,031 (48%)
High net worth individuals
Clients 7 Assets $12,707,570 (52%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Legal name
Hilltop Financial Advisors, LLC
Registration
State-registered investment adviser. Status as filed: APPROVED.
Registered since
2015 (10 years)
Employees
Total: 1. Performing investment advisory functions: 1.
Wrap fee program participation
No.
States registered or notice-filed
1 state or jurisdiction
WI

State-registered investment advisers are examined by their state securities regulator. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
erikkrollfp.comhilltopfa.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Hilltop Financial Advisors (CRD 274030): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/hilltop-financial-advisors-milwaukee-wi-274030