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Ehrlich Financial Group

Laguna Niguel, CASEC-registered investment adviserCRD 325595

Filed as EHRLICH FINANCIAL GROUP · Legal name The Ehrlich Group LLC

Ehrlich Financial Group is an SEC-registered investment advisory firm in Laguna Niguel, CA, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 28, 2026.

3 years
registered since 2023
$250,145,300
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Ehrlich Financial Group compensated?

On its Form ADV (Item 5.E, October 2026), Ehrlich Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

What does Ehrlich Financial Group's brochure say about its fees?

Its Form ADV Part 2A brochure dated January 28, 2026 states: Asset-based fee: 0.4% to 2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Ehrlich Financial Group located?

Ehrlich Financial Group's principal office is in Laguna Niguel, CA, according to its Form ADV.

Is Ehrlich Financial Group registered with the SEC or a state?

Ehrlich Financial Group is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 325595.

How much does Ehrlich Financial Group manage?

Ehrlich Financial Group reports $250,145,300 in regulatory assets under management in its Form ADV filing dated January 28, 2026 (100% discretionary).

How have Ehrlich Financial Group's assets and staff changed since 2023?

In the Form ADV data for Ehrlich Financial Group: Regulatory assets under management: $168,181,073 in the October 2023 data and $250,145,300 in the October 2026 data, up 49%. Total employees: 5 in October 2023 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Ehrlich Financial Group serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (125); high net worth individuals (82).

Which custodians does Ehrlich Financial Group use?

Ehrlich Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Ehrlich Financial Group report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/325595

Does Ehrlich Financial Group state an account minimum?

Its Form ADV Part 2A brochure dated January 28, 2026 says: "Ehrlich Financial Group generally requires a minimum relationship size of $250,000 to effectively implement its investment process."

What changed in Ehrlich Financial Group's recent Form ADV filings?

In the February 2026 filing data: Regulatory assets under management went from $225,832,244 to $250,145,300 (+11%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 0.4% to 2% a year (a range, as the brochure states it)

The brochure's wording
Investment advisory fees range from .40% to 2.00% annually based on several factors, including: the scope and complexity of the services to be provided; the level of assets to be managed; and the overall relationship with the Advisor.

Account minimum: $250,000

The brochure's wording
Ehrlich Financial Group generally requires a minimum relationship size of $250,000 to effectively implement its investment process.

As stated in the firm's Form ADV Part 2A brochure dated January 28, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$250,145,300

$250,145,300 as of October 2026, filing dated January 28, 2026.

Discretionary: $250,145,300.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 125 Assets $54,428,412 (22%)
High net worth individuals
Clients 82 Assets $195,716,888 (78%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
The Ehrlich Group LLC
Also doing business as
EHRLICH FINANCIAL GROUP
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2023 (3 years)
Employees
Total: 5. Performing investment advisory functions: 4.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
5 states or jurisdictions
AZCANENHTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$168M 2023 $189M 2024 $226M 2025 $250M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$250,145,3005January 28, 2026
October 2025$225,832,2446June 23, 2025
October 2024$189,259,2225September 26, 2024
October 2023$168,181,0735August 30, 2023

Regulatory assets under management: $168,181,073 in the October 2023 data and $250,145,300 in the October 2026 data, up 49%.

Total employees: 5 in October 2023 and 5 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. February 2026
    • Regulatory assets under management went from $225,832,244 to $250,145,300 (+11%).
  2. January 2026
    • Employees performing advisory functions went from 5 to 4.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
ehrlichfg.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Ehrlich Financial Group (CRD 325595): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/ehrlich-financial-group-laguna-niguel-ca-325595