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Eads & Heald Wealth Management

Atlanta, GASEC-registered investment adviserCRD 105524

Filed as EADS & HEALD WEALTH MANAGEMENT · Legal name R. Stewart Eads Investment Counsel, Inc.

Eads & Heald Wealth Management is an SEC-registered investment advisory firm in Atlanta, GA, registered since 1987, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

39 years
registered since 1987
$240,493,266
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Eads & Heald Wealth Management compensated?

On its Form ADV (Item 5.E, October 2026), Eads & Heald Wealth Management reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

Where is Eads & Heald Wealth Management located?

Eads & Heald Wealth Management's principal office is in Atlanta, GA, according to its Form ADV.

Is Eads & Heald Wealth Management registered with the SEC or a state?

Eads & Heald Wealth Management is an SEC-registered investment advisory firm, registered since 1987. Status as filed: Approved. CRD 105524.

How much does Eads & Heald Wealth Management manage?

Eads & Heald Wealth Management reports $240,493,266 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (100% discretionary).

How have Eads & Heald Wealth Management's assets and staff changed since 2021?

In the Form ADV data for Eads & Heald Wealth Management: Regulatory assets under management: $221,054,537 in the October 2021 data and $240,493,266 in the October 2026 data, up 9%. Total employees: 6 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Eads & Heald Wealth Management serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (122); high net worth individuals (107).

Which custodians does Eads & Heald Wealth Management use?

Eads & Heald Wealth Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab, Morgan Stanley and Wells Fargo as custodians holding 10% or more of its separately managed account assets.

Does Eads & Heald Wealth Management report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105524

What changed in Eads & Heald Wealth Management's recent Form ADV filings?

In the January 2026 filing data: No longer registered or notice-filed in SC.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated March 30, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$240,493,266

$240,493,266 as of October 2026, filing dated March 30, 2026.

Discretionary: $240,493,266.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 122 Assets $42,934,187 (18%)
High net worth individuals
Clients 107 Assets $181,794,320 (76%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $8,031,264 (3%)
Charitable organizations
Clients Fewer than 5 Assets $7,733,495 (3%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Legal name
R. Stewart Eads Investment Counsel, Inc.
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1987 (39 years)
Employees
Total: 6. Performing investment advisory functions: 4.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
7 states or jurisdictions
ALFLGANCNYTXVA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$221M 2021 $265M 2022 $236M 2023 $248M 2024 $237M 2025 $240M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$240,493,2666March 30, 2026
October 2025$237,235,9676March 31, 2025
October 2024$247,673,0036April 9, 2024
October 2023$235,611,7286March 30, 2023
October 2022$265,069,3006March 17, 2022
October 2021$221,054,5376August 31, 2021

Regulatory assets under management: $221,054,537 in the October 2021 data and $240,493,266 in the October 2026 data, up 9%.

Total employees: 6 in October 2021 and 6 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. January 2026
    • No longer registered or notice-filed in SC.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Eads & Heald Wealth Management (CRD 105524): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/eads-and-heald-wealth-management-atlanta-ga-105524