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Aurora Investment Counsel

Atlanta, GASEC-registered investment adviserCRD 107460

Filed as AURORA INVESTMENT COUNSEL

Aurora Investment Counsel is an SEC-registered investment advisory firm in Atlanta, GA, registered since 2001, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

25 years
registered since 2001
$252,723,544
assets under management
1 arrangement
Percentage of assets
None
disclosure items (Item 11)

Quick answers

From the filing

How is Aurora Investment Counsel compensated?

On its Form ADV (Item 5.E, October 2026), Aurora Investment Counsel reports these compensation arrangements: a percentage of assets under its management.

Where is Aurora Investment Counsel located?

Aurora Investment Counsel's principal office is in Atlanta, GA, according to its Form ADV.

Is Aurora Investment Counsel registered with the SEC or a state?

Aurora Investment Counsel is an SEC-registered investment advisory firm, registered since 2001. Status as filed: Approved. CRD 107460.

How much does Aurora Investment Counsel manage?

Aurora Investment Counsel reports $252,723,544 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (98% discretionary).

How have Aurora Investment Counsel's assets and staff changed since 2021?

In the Form ADV data for Aurora Investment Counsel: Regulatory assets under management: $169,320,893 in the October 2021 data and $252,723,544 in the October 2026 data, up 49%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Aurora Investment Counsel serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (53); other investment advisers (11); other (1).

Which custodians does Aurora Investment Counsel use?

Aurora Investment Counsel's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Aurora Investment Counsel report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/107460

What changed in Aurora Investment Counsel's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 3 to 2. Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated March 30, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$252,723,544

$252,723,544 as of October 2026, filing dated March 30, 2026.

Discretionary: $248,513,153.Non-discretionary: $4,210,391.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
High net worth individuals
Clients 53 Assets $133,157,774 (53%)
Charitable organizations
Clients Not reported Assets $0 (0%)
Other investment advisers
Clients 11 Assets $115,355,379 (46%)
Corporations or other businesses not listed above
Clients 0 Assets Not reported
Other
Clients 1 Assets $4,210,391 (2%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2001 (25 years)
Employees
Total: 3. Performing investment advisory functions: 2.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
4 states or jurisdictions
GANYSCWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$169M 2021 $219M 2022 $190M 2023 $219M 2024 $237M 2025 $253M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$252,723,5443March 30, 2026
October 2025$237,457,3574May 5, 2025
October 2024$219,349,1854March 11, 2024
October 2023$190,465,8493March 17, 2023
October 2022$219,095,5573March 4, 2022
October 2021$169,320,8933March 8, 2021

Regulatory assets under management: $169,320,893 in the October 2021 data and $252,723,544 in the October 2026 data, up 49%.

Total employees: 3 in October 2021 and 3 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 3 to 2.
    • Updated its list of owners and control persons (Schedule A).
  2. December 2025
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
aurora-invest.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Aurora Investment Counsel (CRD 107460): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/aurora-investment-counsel-atlanta-ga-107460