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AdvisorCensus / Financial advisors / Utah / Salt Lake City / Diversify Advisory Services, LLC

Diversify Advisory Services, LLC

South Jordan, UTSEC-registered investment adviserCRD 326060

Filed as DIVERSIFY ADVISORY SERVICES, LLC

Diversify Advisory Services, LLC is an SEC-registered investment advisory firm in South Jordan, UT, registered since 2023, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 18, 2026.

3 years
registered since 2023
$4,648,787,397
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Diversify Advisory Services, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Diversify Advisory Services, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Diversify Advisory Services, LLC located?

Diversify Advisory Services, LLC's principal office is in South Jordan, UT, according to its Form ADV; the October 2026 filing also lists 30 other offices (Schedule D, Section 1.F).

Is Diversify Advisory Services, LLC registered with the SEC or a state?

Diversify Advisory Services, LLC is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 326060.

How much does Diversify Advisory Services, LLC manage?

Diversify Advisory Services, LLC reports $4,648,787,397 in regulatory assets under management in its Form ADV filing dated September 18, 2026 (86% discretionary).

How have Diversify Advisory Services, LLC's assets and staff changed since 2023?

In the Form ADV data for Diversify Advisory Services, LLC: Regulatory assets under management: $2,009,732,330 in the October 2023 data and $4,648,787,397 in the October 2026 data, up 131%. Total employees: 156 in October 2023 and 206 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Diversify Advisory Services, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (4,398); high net worth individuals (802); pension and profit sharing plans (but not the plan participants or government pension plans) (106).

Which custodians does Diversify Advisory Services, LLC use?

Diversify Advisory Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Fidelity Brokerage Services LLC and RBC Capital Markets, LLC as custodians holding 10% or more of its separately managed account assets.

Does Diversify Advisory Services, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/326060

What changed in Diversify Advisory Services, LLC's recent Form ADV filings?

In the October 2026 filing data: Added the business name Westerman Financial. Added the business name Minsky Financial Group, LLC.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 18, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$4,648,787,397

$4,648,787,397 as of October 2026, filing dated September 18, 2026.

Discretionary: $4,015,810,779.Non-discretionary: $632,976,618.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 4,398 Assets $2,326,012,237 (50%)
High net worth individuals
Clients 802 Assets $2,029,468,428 (44%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 106 Assets $278,588,917 (6%)
Corporations or other businesses not listed above
Clients 16 Assets $14,717,815 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Also doing business as
ASHLAND PACIFIC, BOSTON WEALTH ADVISOR GROUP, BRIDGE EQUITIES, BUTLER FINANCIAL ADVISORS, CAPATA FINANCIAL, CIPOLLA FINANCIAL ADVISORS, CITY CENTER WEALTH ADVISORS, DARK HORSE PRIVATE WEALTH, EVERGREEN ADVISOR GROUP, FINANCIAL RESOURCES INC., FIRST FINANCIAL CENTER OF DALLAS, GLIDE FINANCIAL GROUP, GLOBAL WEALTH PARTNERS, INC., GRADY CAPITAL GROUP, GRIFFIN WEALTH PARTNERS, GROVE WEALTH ADVISORS, HARDING FINANCIAL & INSURANCE, ICONA WEALTH, INPAC WEALTH, INVENTA WEALTH ADVISORS, KLK CAPITAL MANAGEMENT, LLC, LIVE OAK INVESTMENT PARTNERS, LONGHORN FINANCIAL, MARCH FORWARD, MINSKY FINANCIAL GROUP, LLC, NUCLEUS FINANCIAL GROUP, PARKVIEW WEALTH ADVISORS, PLATINUM WEALTH GROUP, PROVIDENCE WEALTH ADVISORS, RESILIENT WEALTH MANAGEMENT, RIVER FINANCIAL GROUP, ROCKY MOUNTAIN WEALTH ADVISORS, SPARK FINANCIAL SERVICE, THS PRIVATE FAMILY OFFICE, WESTERMAN FINANCIAL, WESTRIDGE WEALTH STRATEGIES
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2023 (3 years)
Employees
Total: 206. Performing investment advisory functions: 110.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
30 other offices, as of the October 2026 filing
Bethlehem, PABurlington, MADallas, TXDecatur, ALDover, DEDurango, COGreenville, SCHilo, HIHonolulu, HIIrvine, CAKirkland, WALaguna Niguel, CALewes, DELogan, UTLos Angeles, CAManhattan Beach, CAMedford, ORNewport Beach, CAOrange, CAOrem, UTPocatello, IDRancho Santa Fe, CARockland, MARound Rock, TXSalt Lake City, UTSan Jose, CASandy, UTSanta Rosa, CAThatcher, AZWindsor, CO
States registered or notice-filed
51 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$2.01B 2023 $2.87B 2024 $3.21B 2025 $4.65B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$4,648,787,397206September 18, 2026
October 2025$3,206,698,268171July 25, 2025
October 2024$2,872,027,172156August 23, 2024
October 2023$2,009,732,330156October 3, 2023

Regulatory assets under management: $2,009,732,330 in the October 2023 data and $4,648,787,397 in the October 2026 data, up 131%.

Total employees: 156 in October 2023 and 206 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Added the business name Westerman Financial.
    • Added the business name Minsky Financial Group, LLC.
  2. September 2026
    • No longer lists the business name The Crestwell Group.
    • No longer lists the business name Serratelli Financial Group.
    • No longer lists the business name Rancho Private Wealth.
    • No longer lists the business name Gomez Corp.
    • No longer lists the business name Advanced Wealth Strategies Group.
    • Added the business name Dark Horse Private Wealth.
  3. August 2026
    • Added the business name River Financial Group.
    • Added the business name Live Oak Investment Partners.
  4. July 2026
    • No longer lists the business name Inpac Wealth Solutions.
    • Added the business name Inpac Wealth.
  5. April 2026
    • No longer lists the business name Key Advisors Wealth Management LLC.
    • No longer lists the business name Animas Capital Management LLC.
    • No longer lists the business name Diversify Advisor Network.
    • No longer lists the business name Diversify, Inc..
    • Employees performing advisory functions went from 94 to 110.
    • Regulatory assets under management went from $3,206,698,268 to $4,648,787,397 (+45%).
  6. February 2026
    • Added the business name Resilient Wealth Management.
  7. November 2025
    • Added the business name Longhorn Financial.
    • Added the business name Harding Financial & Insurance.
    • Added an office in Burlington, MA.
    • Added an office in Rockland, MA.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
ashpac.combridgeequities.combutlerfinancial.comcapatafinancial.comcipollafis.comdiversify.comdreamplanlive.comevergreenadvisorgroup.comfirstfinancialcenterofdallas.comglobalwealthpartnersinc.comgomezcorporation.comgradycapitalgroup.comhardingfinancial.neticonawealth.cominventawealth.cominvestliveoak.cominvestlonghorn.comjoindiversify.comklkcapital.commarchfwd.comminskyfinancial.comparkview-wealth.complatinumwealthgroup.comprovidencewealthadv.compw.darkhorse.cpa/servicesranchoprivatewealth.comregevgroup.comresilientwm.comriverfg.comsparkfinancialservice.comwestermanfs.comwestridgewealth.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Diversify Advisory Services, LLC (CRD 326060): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/diversify-advisory-services-llc-south-jordan-ut-326060