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AdvisorCensus / Financial advisors / Utah / Salt Lake City / Platform Wealth Advisors

Platform Wealth Advisors

Holladay, UTSEC-registered investment adviserCRD 329313

Filed as PLATFORM WEALTH ADVISORS · Legal name Platform Wealth Management, LLC

Platform Wealth Advisors is an SEC-registered investment advisory firm in Holladay, UT, registered since 2024, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated September 15, 2026.

2 years
registered since 2024
$509,034,759
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Platform Wealth Advisors compensated?

On its Form ADV (Item 5.E, October 2026), Platform Wealth Advisors reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Platform Wealth Advisors located?

Platform Wealth Advisors' principal office is in Holladay, UT, according to its Form ADV; the October 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Platform Wealth Advisors registered with the SEC or a state?

Platform Wealth Advisors is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 329313.

How much does Platform Wealth Advisors manage?

Platform Wealth Advisors reports $509,034,759 in regulatory assets under management in its Form ADV filing dated September 15, 2026 (93% discretionary).

How have Platform Wealth Advisors' assets and staff changed since 2024?

In the Form ADV data for Platform Wealth Advisors: Regulatory assets under management: $295,116,746 in the October 2024 data and $509,034,759 in the October 2026 data, up 72%. Total employees: 7 in October 2024 and 17 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Platform Wealth Advisors serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (178); high net worth individuals (78); pension and profit sharing plans (but not the plan participants or government pension plans) (10).

Which custodians does Platform Wealth Advisors use?

Platform Wealth Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Platform Wealth Advisors report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/329313

What changed in Platform Wealth Advisors' recent Form ADV filings?

In the October 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated May 22, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$509,034,759

$509,034,759 as of October 2026, filing dated September 15, 2026.

Discretionary: $471,261,357.Non-discretionary: $37,773,402.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 178 Assets $80,265,445 (16%)
High net worth individuals
Clients 78 Assets $315,528,625 (62%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 10 Assets $15,269,302 (3%)
Charitable organizations
Clients 1 Assets $211,781 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 1 Assets $2,234,869 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 2 Assets $95,524,737 (19%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
Platform Wealth Management, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2024 (2 years)
Employees
Total: 17. Performing investment advisory functions: 9.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
2 other offices, as of the October 2026 filing
Goleta, CAMercerville, NJ
States registered or notice-filed
14 states or jurisdictions
AZCAGALANCNENHNJNYORPATXUTWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$295M 2024 $329M 2025 $509M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$509,034,75917September 15, 2026
October 2025$328,607,63217June 3, 2025
October 2024$295,116,7467August 30, 2024

Regulatory assets under management: $295,116,746 in the October 2024 data and $509,034,759 in the October 2026 data, up 72%.

Total employees: 7 in October 2024 and 17 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Updated its list of owners and control persons (Schedule A).
  2. July 2026
    • Employees performing advisory functions went from 11 to 9.
    • Added an office in Mercerville, NJ.
  3. June 2026
    • Employees performing advisory functions went from 10 to 11.
    • Regulatory assets under management went from $600,542,307 to $509,034,759 (-15%).
    • No longer lists an office in Mercerville, NJ.
  4. April 2026
    • Employees performing advisory functions went from 9 to 10.
    • Regulatory assets under management went from $328,607,632 to $600,542,307 (+83%).
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
platformadvise.com/pwa-team

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Platform Wealth Advisors (CRD 329313): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/platform-wealth-advisors-holladay-ut-329313