AdvisorCensus / Financial advisors / Missouri / St. Louis / Diversified Financial Advisors, LLC
Diversified Financial Advisors, LLC is an SEC-registered investment advisory firm in Town and Country, MO, registered since 2009, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 18, 2026.
Quick answers
From the filingHow is Diversified Financial Advisors, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Diversified Financial Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges.
How much does Diversified Financial Advisors, LLC charge?
Its Form ADV Part 2A brochure dated March 27, 2026 states: Asset-based fee: 0.25% to 1.5% a year (a range, as the brochure states it); Hourly rate: $250 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Diversified Financial Advisors, LLC located?
Diversified Financial Advisors, LLC's principal office is in Town and Country, MO, according to its Form ADV.
Is Diversified Financial Advisors, LLC registered with the SEC or a state?
Diversified Financial Advisors, LLC is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 118261.
How much does Diversified Financial Advisors, LLC manage?
Diversified Financial Advisors, LLC reports $585,889,856 in regulatory assets under management in its Form ADV filing dated August 18, 2026 (99% discretionary).
How have Diversified Financial Advisors, LLC's assets and staff changed since 2021?
In the Form ADV data for Diversified Financial Advisors, LLC: Regulatory assets under management: $414,099,066 in the October 2021 data and $585,889,856 in the October 2026 data, up 41%. Total employees: 5 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Diversified Financial Advisors, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (475); pension and profit sharing plans (but not the plan participants or government pension plans) (131); high net worth individuals (35).
Which custodians does Diversified Financial Advisors, LLC use?
Diversified Financial Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Broadridge Business Process Outsourcing, LLC and LPL Financial LLC as custodians holding 10% or more of its separately managed account assets.
Does Diversified Financial Advisors, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/118261
What changed in Diversified Financial Advisors, LLC's recent Form ADV filings?
In the September 2026 filing data: Registered or notice-filed in KS.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 0.25% to 1.5% a year (a range, as the brochure states it)
The brochure's wording
Our annual fee for portfolio management services varies between .25 % to 1.50% depending upon the market value of your assets under our management, the type and complexity of the asset management services provided, as well as the level of administration requested either directly or assumed by the client.
Hourly rate: $250 an hour (financial planning services)
The brochure's wording
We charge an hourly fee of $250 for financial planning services, which is negotiable depending on the scope and complexity of your situation and your financial objectives.
As stated in the firm's Form ADV Part 2A brochure dated March 27, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$585,889,856 as of October 2026, filing dated August 18, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2009 (17 years)
- Employees
- Total: 3. Performing investment advisory functions: 3.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
19 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $585,889,856 | 3 | August 18, 2026 |
| October 2025 | $512,193,017 | 3 | July 10, 2025 |
| October 2024 | $451,188,042 | 5 | April 25, 2024 |
| October 2023 | $381,495,508 | 5 | March 31, 2023 |
| October 2022 | $459,286,058 | 6 | March 31, 2022 |
| October 2021 | $414,099,066 | 5 | April 1, 2021 |
Regulatory assets under management: $414,099,066 in the October 2021 data and $585,889,856 in the October 2026 data, up 41%.
Total employees: 5 in October 2021 and 3 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- September 2026
- Registered or notice-filed in KS.
- April 2026
- Regulatory assets under management went from $512,193,017 to $585,889,856 (+14%).
- January 2026
- No longer registered or notice-filed in MA.
- December 2025
- Registered or notice-filed in AL.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Diversified Financial Advisors, LLC (CRD 118261): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/diversified-financial-advisors-llc-town-and-country-mo-118261