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Cardiff Park Advisors
Filed as CARDIFF PARK ADVISORS · Legal name Cardiff Park Advisors,llc
Cardiff Park Advisors is an SEC-registered investment advisory firm in San Marcos, CA, registered since 2006, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 3, 2026.
Quick answers
From the filingHow is Cardiff Park Advisors compensated?
On its Form ADV (Item 5.E, October 2026), Cardiff Park Advisors reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees).
Where is Cardiff Park Advisors located?
Cardiff Park Advisors' principal office is in San Marcos, CA, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is Cardiff Park Advisors registered with the SEC or a state?
Cardiff Park Advisors is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 126752.
How much does Cardiff Park Advisors manage?
Cardiff Park Advisors reports $2,958,061,526 in regulatory assets under management in its Form ADV filing dated August 3, 2026 (0% discretionary).
How have Cardiff Park Advisors' assets and staff changed since 2021?
In the Form ADV data for Cardiff Park Advisors: Regulatory assets under management: $2,168,915,030 in the October 2021 data and $2,958,061,526 in the October 2026 data, up 36%. Total employees: 5 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Cardiff Park Advisors serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (358); charitable organizations (4); pension and profit sharing plans (but not the plan participants or government pension plans) (1).
Which custodians does Cardiff Park Advisors use?
Cardiff Park Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Cardiff Park Advisors report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/126752
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated March 25, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$2,958,061,526 as of October 2026, filing dated August 3, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Legal name
- Cardiff Park Advisors,llc
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2006 (20 years)
- Employees
- Total: 6. Performing investment advisory functions: 1.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the September 2026 filing
- States registered or notice-filed
-
23 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $2,958,061,526 | 6 | August 3, 2026 |
| October 2025 | $2,705,003,726 | 4 | July 15, 2025 |
| October 2024 | $2,477,376,073 | 4 | March 25, 2024 |
| October 2023 | $2,206,304,586 | 5 | March 22, 2023 |
| October 2022 | $2,419,370,672 | 5 | March 30, 2022 |
| October 2021 | $2,168,915,030 | 5 | March 31, 2021 |
Regulatory assets under management: $2,168,915,030 in the October 2021 data and $2,958,061,526 in the October 2026 data, up 36%.
Total employees: 5 in October 2021 and 6 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 monthsNo changes to these filed facts in the last 12 months of filing data.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Cardiff Park Advisors (CRD 126752): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/cardiff-park-advisors-san-marcos-ca-126752