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Superior Planning Wealth Management & Family Office
Filed as SUPERIOR PLANNING WEALTH MANAGEMENT & FAMILY OFFICE · Legal name Superior Planning, LLC
Superior Planning Wealth Management & Family Office is an SEC-registered investment advisory firm in San Diego, CA, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 2, 2026.
Quick answers
From the filingHow is Superior Planning Wealth Management & Family Office compensated?
On its Form ADV (Item 5.E, October 2026), Superior Planning Wealth Management & Family Office reports these compensation arrangements: a percentage of assets under its management; hourly charges; other.
Where is Superior Planning Wealth Management & Family Office located?
Superior Planning Wealth Management & Family Office's principal office is in San Diego, CA, according to its Form ADV.
Is Superior Planning Wealth Management & Family Office registered with the SEC or a state?
Superior Planning Wealth Management & Family Office is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 130711.
How much does Superior Planning Wealth Management & Family Office manage?
Superior Planning Wealth Management & Family Office reports $349,553,158 in regulatory assets under management in its Form ADV filing dated June 2, 2026 (100% discretionary).
How have Superior Planning Wealth Management & Family Office's assets and staff changed since 2025?
In the Form ADV data for Superior Planning Wealth Management & Family Office: Regulatory assets under management: $192,065,972 in the October 2025 data and $349,553,158 in the October 2026 data, up 82%. Total employees: 12 in October 2025 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Superior Planning Wealth Management & Family Office serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (431); high net worth individuals (78); pension and profit sharing plans (but not the plan participants or government pension plans) (6).
Which custodians does Superior Planning Wealth Management & Family Office use?
Superior Planning Wealth Management & Family Office's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Matrix Trust Company, National Financial Services LLC and Raymond James Financial Services, Inc. as custodians holding 10% or more of its separately managed account assets.
Does Superior Planning Wealth Management & Family Office report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/130711
What changed in Superior Planning Wealth Management & Family Office's recent Form ADV filings?
In the July 2026 filing data: Registered or notice-filed in OH.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated April 6, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$349,553,158 as of October 2026, filing dated June 2, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Legal name
- Superior Planning, LLC
- Also doing business as
- SUPERIOR PLANNING WEALTH MANAGEMENT & FAMILY OFFICE
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2024 (1 year)
- Employees
- Total: 12. Performing investment advisory functions: 8.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
9 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $349,553,158 | 12 | June 2, 2026 |
| October 2025 | $192,065,972 | 12 | May 30, 2025 |
Regulatory assets under management: $192,065,972 in the October 2025 data and $349,553,158 in the October 2026 data, up 82%.
Total employees: 12 in October 2025 and 12 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- July 2026
- Registered or notice-filed in OH.
- June 2026
- Registered or notice-filed in FL, IA.
- April 2026
- Employees performing advisory functions went from 7 to 8.
- Regulatory assets under management went from $192,065,972 to $349,553,158 (+82%).
- Updated its list of owners and control persons (Schedule A).
- January 2026
- Registered or notice-filed in OR.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Superior Planning Wealth Management & Family Office (CRD 130711): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/superior-planning-wealth-management-and-family-office-san-diego-ca-130711