AdvisorCensus / Financial advisors / California / San Francisco / Avalon Capital Management
Avalon Capital Management is an SEC-registered investment advisory firm in Menlo Park, CA, registered since 1992, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 21, 2026.
Quick answers
From the filingHow is Avalon Capital Management compensated?
On its Form ADV (Item 5.E, October 2026), Avalon Capital Management reports these compensation arrangements: a percentage of assets under its management; hourly charges.
Where is Avalon Capital Management located?
Avalon Capital Management's principal office is in Menlo Park, CA, according to its Form ADV.
Is Avalon Capital Management registered with the SEC or a state?
Avalon Capital Management is an SEC-registered investment advisory firm, registered since 1992. Status as filed: Approved. CRD 107501.
How much does Avalon Capital Management manage?
Avalon Capital Management reports $582,198,850 in regulatory assets under management in its Form ADV filing dated July 21, 2026 (80% discretionary).
How have Avalon Capital Management's assets and staff changed since 2021?
In the Form ADV data for Avalon Capital Management: Regulatory assets under management: $300,585,850 in the October 2021 data and $582,198,850 in the October 2026 data, up 94%. Total employees: 5 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Avalon Capital Management serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (129); individuals (other than high net worth individuals) (31); pension and profit sharing plans (but not the plan participants or government pension plans) (1).
Which custodians does Avalon Capital Management use?
Avalon Capital Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Avalon Capital Management report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/107501
What changed in Avalon Capital Management's recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 2 to 3. Regulatory assets under management went from $487,441,253 to $582,198,850 (+19%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated July 21, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$582,198,850 as of October 2026, filing dated July 21, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 1992 (34 years)
- Employees
- Total: 5. Performing investment advisory functions: 3.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
3 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $582,198,850 | 5 | July 21, 2026 |
| October 2025 | $487,441,253 | 5 | April 22, 2025 |
| October 2024 | $400,485,839 | 3 | January 31, 2024 |
| October 2023 | $371,587,300 | 3 | February 21, 2023 |
| October 2022 | $339,185,647 | 3 | March 18, 2022 |
| October 2021 | $300,585,850 | 5 | September 24, 2021 |
Regulatory assets under management: $300,585,850 in the October 2021 data and $582,198,850 in the October 2026 data, up 94%.
Total employees: 5 in October 2021 and 5 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 2 to 3.
- Regulatory assets under management went from $487,441,253 to $582,198,850 (+19%).
- December 2025
- Employees performing advisory functions went from 3 to 2.
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Avalon Capital Management (CRD 107501): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/avalon-capital-management-menlo-park-ca-107501