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AdvisorCensus / Financial advisors / Pennsylvania / Scranton / Alliance Wealth Advisors, LLC

Alliance Wealth Advisors, LLC

Scranton, PASEC-registered investment adviserCRD 288394

Filed as ALLIANCE WEALTH ADVISORS, LLC

Alliance Wealth Advisors, LLC is an SEC-registered investment advisory firm in Scranton, PA, registered since 2017, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 6, 2026.

9 years
registered since 2017
$601,101,030
assets under management
3 arrangements
Percentage of assets, Fixed fees and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Alliance Wealth Advisors, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Alliance Wealth Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); commissions.

Where is Alliance Wealth Advisors, LLC located?

Alliance Wealth Advisors, LLC's principal office is in Scranton, PA, according to its Form ADV.

Is Alliance Wealth Advisors, LLC registered with the SEC or a state?

Alliance Wealth Advisors, LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 288394.

How much does Alliance Wealth Advisors, LLC manage?

Alliance Wealth Advisors, LLC reports $601,101,030 in regulatory assets under management in its Form ADV filing dated March 6, 2026 (87% discretionary).

How have Alliance Wealth Advisors, LLC's assets and staff changed since 2021?

In the Form ADV data for Alliance Wealth Advisors, LLC: Regulatory assets under management: $291,741,509 in the October 2021 data and $601,101,030 in the October 2026 data, up 106%. Total employees: 7 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Alliance Wealth Advisors, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (588); high net worth individuals (60); pension and profit sharing plans (but not the plan participants or government pension plans) (16).

Which custodians does Alliance Wealth Advisors, LLC use?

Alliance Wealth Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Raymond James & Associates, Inc. as custodians holding 10% or more of its separately managed account assets.

Does Alliance Wealth Advisors, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/288394

What changed in Alliance Wealth Advisors, LLC's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $498,454,880 to $601,101,030 (+21%). Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)
  • Commissions

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated March 6, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$601,101,030

$601,101,030 as of October 2026, filing dated March 6, 2026.

Discretionary: $524,911,694.Non-discretionary: $76,189,336.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 588 Assets $210,754,155 (35%)
High net worth individuals
Clients 60 Assets $280,881,593 (47%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 16 Assets $80,764,837 (13%)
Corporations or other businesses not listed above
Clients 13 Assets $28,700,445 (5%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Publication of periodicals or newsletters
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Also doing business as
ALLIANCE CENTER FOR INVESTOR EDUCATION, THE ROSE HOLCOMB ROSS GROUP
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2017 (9 years)
Employees
Total: 8. Performing investment advisory functions: 6.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
8 states or jurisdictions
FLGANENJNYPATXVA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$292M 2021 $375M 2022 $352M 2023 $425M 2024 $498M 2025 $601M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$601,101,0308March 6, 2026
October 2025$498,454,8808March 18, 2025
October 2024$425,304,8457March 19, 2024
October 2023$352,038,5868August 21, 2023
October 2022$375,054,5918March 17, 2022
October 2021$291,741,5097August 31, 2021

Regulatory assets under management: $291,741,509 in the October 2021 data and $601,101,030 in the October 2026 data, up 106%.

Total employees: 7 in October 2021 and 8 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $498,454,880 to $601,101,030 (+21%).
    • Updated its list of owners and control persons (Schedule A).
  2. January 2026
    • No longer registered or notice-filed in MA, NV.
  3. December 2025
    • Registered or notice-filed in GA.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
alliancewealthadvisors.comamazon.com/music/lp/podcastsapple.com/apple-podcastsopen.spotify.com/genre/podcasts-webplanwithalliance.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Alliance Wealth Advisors, LLC (CRD 288394): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/alliance-wealth-advisors-llc-scranton-pa-288394