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Zhang Financial

Portage, MISEC-registered investment adviserCRD 159257

Filed as ZHANG FINANCIAL · Legal name Zhang Financial LLC

Zhang Financial is an SEC-registered investment advisory firm in Portage, MI, registered since 2012, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

14 years
registered since 2012
$8,370,163,197
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Zhang Financial compensated?

On its Form ADV (Item 5.E, October 2026), Zhang Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

Where is Zhang Financial located?

Zhang Financial's principal office is in Portage, MI, according to its Form ADV; the April 2026 filing also lists 8 other offices (Schedule D, Section 1.F).

Is Zhang Financial registered with the SEC or a state?

Zhang Financial is an SEC-registered investment advisory firm, registered since 2012. Status as filed: Approved. CRD 159257.

How much does Zhang Financial manage?

Zhang Financial reports $8,370,163,197 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (67% discretionary).

How have Zhang Financial's assets and staff changed since 2021?

In the Form ADV data for Zhang Financial: Regulatory assets under management: $4,003,179,936 in the October 2021 data and $8,370,163,197 in the October 2026 data, up 109%. Total employees: 31 in October 2021 and 50 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Zhang Financial serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (1,355); individuals (other than high net worth individuals) (940); corporations or other businesses not listed above (13).

Which custodians does Zhang Financial use?

Zhang Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., LPL Financial LLC and State Street Bank and Trust Company as custodians holding 10% or more of its separately managed account assets.

Does Zhang Financial report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/159257

What changed in Zhang Financial's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 20 to 19. Regulatory assets under management went from $7,176,436,236 to $8,370,163,197 (+17%). Registered or notice-filed in NM, OR.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$8,370,163,197

$8,370,163,197 as of October 2026, filing dated March 31, 2026.

Discretionary: $5,605,567,821.Non-discretionary: $2,764,595,376.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 940 Assets $452,440,793 (5%)
High net worth individuals
Clients 1,355 Assets $5,187,868,784 (62%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 10 Assets $69,816,498 (1%)
Charitable organizations
Clients 8 Assets $708,560,193 (8%)
State or municipal government entities (including government pension plans)
Clients 5 Assets $1,916,430,042 (23%)
Corporations or other businesses not listed above
Clients 13 Assets $35,046,887 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Legal name
Zhang Financial LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2012 (14 years)
Employees
Total: 50. Performing investment advisory functions: 19.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
8 other offices, as of the April 2026 filing
Ada, MIAnn Arbor, MIBattle Creek, MIBloomfield Hills, MIChicago, ILNaples, FLOkemos, MITraverse City, MI
States registered or notice-filed
26 states or jurisdictions
AZCACOCTFLGAILINMAMDMIMNNCNJNMNYOHORPASCTNTXUTVAWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$4B 2021 $4.78B 2022 $5.04B 2023 $5.73B 2024 $6.55B 2025 $8.37B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$8,370,163,19750March 31, 2026
October 2025$6,547,690,96048March 7, 2025
October 2024$5,728,071,11240March 27, 2024
October 2023$5,043,963,62840September 20, 2023
October 2022$4,784,376,78635October 1, 2022
October 2021$4,003,179,93631March 24, 2021

Regulatory assets under management: $4,003,179,936 in the October 2021 data and $8,370,163,197 in the October 2026 data, up 109%.

Total employees: 31 in October 2021 and 50 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 20 to 19.
    • Regulatory assets under management went from $7,176,436,236 to $8,370,163,197 (+17%).
    • Registered or notice-filed in NM, OR.
  2. February 2026
    • No longer lists an office in New York, NY.
    • Updated its list of owners and control persons (Schedule A).
  3. December 2025
    • Employees performing advisory functions went from 17 to 20.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
zhangfinancial.comzhangfinancialpodcast.buzzsprout.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Zhang Financial (CRD 159257): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/zhang-financial-portage-mi-159257