AdvisorCensus / Financial advisors / California / San Francisco / Willow Grove Advisors, LLC
Willow Grove Advisors, LLC is an SEC-registered investment advisory firm in Berkeley, CA, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 13, 2026.
Quick answers
From the filingHow is Willow Grove Advisors, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Willow Grove Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges.
Where is Willow Grove Advisors, LLC located?
Willow Grove Advisors, LLC's principal office is in Berkeley, CA, according to its Form ADV.
Is Willow Grove Advisors, LLC registered with the SEC or a state?
Willow Grove Advisors, LLC is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 151993.
How much does Willow Grove Advisors, LLC manage?
Willow Grove Advisors, LLC reports $369,783,619 in regulatory assets under management in its Form ADV filing dated March 13, 2026 (93% discretionary).
How have Willow Grove Advisors, LLC's assets and staff changed since 2021?
In the Form ADV data for Willow Grove Advisors, LLC: Regulatory assets under management: $138,462,913 in the October 2021 data and $369,783,619 in the October 2026 data, up 167%. Total employees: 3 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Willow Grove Advisors, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (100); high net worth individuals (94).
Which custodians does Willow Grove Advisors, LLC use?
Willow Grove Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Willow Grove Advisors, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/151993
What changed in Willow Grove Advisors, LLC's recent Form ADV filings?
In the April 2026 filing data: Regulatory assets under management went from $300,051,371 to $369,783,619 (+23%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated March 13, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$369,783,619 as of October 2026, filing dated March 13, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2019 (7 years)
- Employees
- Total: 7. Performing investment advisory functions: 5.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
9 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $369,783,619 | 7 | March 13, 2026 |
| October 2025 | $300,051,371 | 5 | June 2, 2025 |
| October 2024 | $227,493,853 | 5 | March 28, 2024 |
| October 2023 | $200,889,140 | 5 | March 30, 2023 |
| October 2022 | $185,108,095 | 4 | July 5, 2022 |
| October 2021 | $138,462,913 | 3 | March 30, 2021 |
Regulatory assets under management: $138,462,913 in the October 2021 data and $369,783,619 in the October 2026 data, up 167%.
Total employees: 3 in October 2021 and 7 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Regulatory assets under management went from $300,051,371 to $369,783,619 (+23%).
- December 2025
- Registered or notice-filed in CT, LA, NE, NY, OR, TX.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Willow Grove Advisors, LLC (CRD 151993): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/willow-grove-advisors-llc-berkeley-ca-151993