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Willner & Heller LLC

Encino, CASEC-registered investment adviserCRD 135406

Filed as WILLNER & HELLER LLC

Willner & Heller LLC is an SEC-registered investment advisory firm in Encino, CA, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 10, 2026.

8 years
registered since 2018
$193,073,919
assets under management
1 arrangement
Percentage of assets
None
disclosure items (Item 11)

Quick answers

From the filing

How is Willner & Heller LLC compensated?

On its Form ADV (Item 5.E, October 2026), Willner & Heller LLC reports these compensation arrangements: a percentage of assets under its management.

Where is Willner & Heller LLC located?

Willner & Heller LLC's principal office is in Encino, CA, according to its Form ADV.

Is Willner & Heller LLC registered with the SEC or a state?

Willner & Heller LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 135406.

How much does Willner & Heller LLC manage?

Willner & Heller LLC reports $193,073,919 in regulatory assets under management in its Form ADV filing dated June 10, 2026 (100% discretionary).

How have Willner & Heller LLC's assets and staff changed since 2021?

In the Form ADV data for Willner & Heller LLC: Regulatory assets under management: $109,000,000 in the October 2021 data and $193,073,919 in the October 2026 data, up 77%. Total employees: 2 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Willner & Heller LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (124); high net worth individuals (46); pension and profit sharing plans (but not the plan participants or government pension plans) (3).

Which custodians does Willner & Heller LLC use?

Willner & Heller LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Willner & Heller LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/135406

What changed in Willner & Heller LLC's recent Form ADV filings?

In the March 2026 filing data: Regulatory assets under management went from $163,962,199 to $193,073,919 (+18%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated June 10, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$193,073,919

$193,073,919 as of October 2026, filing dated June 10, 2026.

Discretionary: $193,073,919.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 124 Assets $33,661,295 (17%)
High net worth individuals
Clients 46 Assets $153,893,103 (80%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 3 Assets $1,586,319 (1%)
Charitable organizations
Clients 2 Assets $3,886,399 (2%)
Corporations or other businesses not listed above
Clients 3 Assets $46,803 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (8 years)
Employees
Total: 3. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
2 states or jurisdictions
CATX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$109M 2021 $130M 2022 $119M 2023 $137M 2024 $164M 2025 $193M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$193,073,9193June 10, 2026
October 2025$163,962,1993February 5, 2025
October 2024$136,862,8763August 13, 2024
October 2023$118,727,4742September 13, 2023
October 2022$130,000,0002March 18, 2022
October 2021$109,000,0002February 11, 2021

Regulatory assets under management: $109,000,000 in the October 2021 data and $193,073,919 in the October 2026 data, up 77%.

Total employees: 2 in October 2021 and 3 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. March 2026
    • Regulatory assets under management went from $163,962,199 to $193,073,919 (+18%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
willnerheller.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Willner & Heller LLC (CRD 135406): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/willner-and-heller-llc-encino-ca-135406