AdvisorCensus / Financial advisors / Alabama / Mobile / Williams Financial Group
Williams Financial Group
Filed as WILLIAMS FINANCIAL GROUP · Legal name WFG Capital Advisors, LLC
Williams Financial Group is an SEC-registered investment advisory firm in Mobile, AL, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 17, 2026.
Quick answers
From the filingHow is Williams Financial Group compensated?
On its Form ADV (Item 5.E, October 2026), Williams Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
How much does Williams Financial Group charge?
Its Form ADV Part 2A brochure dated March 17, 2026 states: Hourly rate: $150 to $350 an hour (financial planning and/or consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Williams Financial Group located?
Williams Financial Group's principal office is in Mobile, AL, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is Williams Financial Group registered with the SEC or a state?
Williams Financial Group is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 310008.
How much does Williams Financial Group manage?
Williams Financial Group reports $354,763,277 in regulatory assets under management in its Form ADV filing dated March 17, 2026 (100% discretionary).
How have Williams Financial Group's assets and staff changed since 2021?
In the Form ADV data for Williams Financial Group: Regulatory assets under management: $196,285,986 in the October 2021 data and $354,763,277 in the October 2026 data, up 81%. Total employees: 5 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Williams Financial Group serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (422); high net worth individuals (163); pension and profit sharing plans (but not the plan participants or government pension plans) (69).
Which custodians does Williams Financial Group use?
Williams Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Williams Financial Group report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/310008
Does Williams Financial Group state an account minimum?
Its Form ADV Part 2A brochure dated March 17, 2026 says: "WFG serves individuals, small businesses, trusts, and estates. The minimum portfolio size is $250,000 under certain circumstances and in its sole discretion, WFG may negotiate such minimum."
What changed in Williams Financial Group's recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 3 to 2. Regulatory assets under management went from $292,650,324 to $354,763,277 (+21%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: $250,000 (the brochure says it may be waived or negotiated)
The brochure's wording
WFG serves individuals, small businesses, trusts, and estates. The minimum portfolio size is $250,000 under certain circumstances and in its sole discretion, WFG may negotiate such minimum.
Minimum annual fee: $3,000
The brochure's wording
The minimum fee is $3,000/yr per household.
Hourly rate: $150 to $350 an hour (financial planning and/or consulting services)
The brochure's wording
Hourly fees range from $150-$350 per hour, and fixed fee services range from $1,500 to $50,000.
As stated in the firm's Form ADV Part 2A brochure dated March 17, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$354,763,277 as of October 2026, filing dated March 17, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Legal name
- WFG Capital Advisors, LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2020 (6 years)
- Employees
- Total: 5. Performing investment advisory functions: 2.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the April 2026 filing
- States registered or notice-filed
-
8 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $354,763,277 | 5 | March 17, 2026 |
| October 2025 | $292,650,324 | 5 | March 7, 2025 |
| October 2024 | $277,766,543 | 5 | March 27, 2024 |
| October 2023 | $252,212,040 | 5 | March 27, 2023 |
| October 2022 | $255,129,369 | 5 | February 10, 2022 |
| October 2021 | $196,285,986 | 5 | April 6, 2021 |
Regulatory assets under management: $196,285,986 in the October 2021 data and $354,763,277 in the October 2026 data, up 81%.
Total employees: 5 in October 2021 and 5 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 3 to 2.
- Regulatory assets under management went from $292,650,324 to $354,763,277 (+21%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Williams Financial Group (CRD 310008): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/williams-financial-group-mobile-al-310008