AdvisorCensus / Financial advisors / California / San Jose / Wealthfront Advisers LLC
Wealthfront Advisers LLC is an SEC-registered investment advisory firm in Palo Alto, CA, registered since 2008, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated July 23, 2026.
Quick answers
From the filingHow is Wealthfront Advisers LLC compensated?
On its Form ADV (Item 5.E, October 2026), Wealthfront Advisers LLC reports these compensation arrangements: a percentage of assets under its management; other.
What does Wealthfront Advisers LLC's brochure say about its fees?
Its Form ADV Part 2A brochure dated July 23, 2026 states: Asset-based fee: 0.12% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Wealthfront Advisers LLC located?
Wealthfront Advisers LLC's principal office is in Palo Alto, CA, according to its Form ADV.
Is Wealthfront Advisers LLC registered with the SEC or a state?
Wealthfront Advisers LLC is an SEC-registered investment advisory firm, registered since 2008. Status as filed: Approved. CRD 148456.
How much does Wealthfront Advisers LLC manage?
Wealthfront Advisers LLC reports $47,727,850,795 in regulatory assets under management in its Form ADV filing dated July 23, 2026 (96% discretionary).
How have Wealthfront Advisers LLC's assets and staff changed since 2021?
In the Form ADV data for Wealthfront Advisers LLC: Regulatory assets under management: $21,456,003,986 in the October 2021 data and $47,727,850,795 in the October 2026 data, up 122%. Total employees: 212 in October 2021 and 432 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Wealthfront Advisers LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (505,816); high net worth individuals (12,784); charitable organizations (21).
Which custodians does Wealthfront Advisers LLC use?
Wealthfront Advisers LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists RBC Capital Markets, LLC as a custodian holding 10% or more of its separately managed account assets.
Does Wealthfront Advisers LLC report any disciplinary disclosures?
Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/148456
What changed in Wealthfront Advisers LLC's recent Form ADV filings?
In the June 2026 filing data: Employees performing advisory functions went from 25 to 24. Regulatory assets under management went from $42,948,787,664 to $47,727,850,795 (+11%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 0.12% of assets a year
The brochure's wording
advisory services by charging an annual fee of 0.12% on the net market value of a Client’s Account.
Wealthfront Advisers’ fees are charged on a monthly basis and they are not charged in advance.
As stated in the firm's Form ADV Part 2A brochure dated July 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$47,727,850,795 as of October 2026, filing dated July 23, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
Registration and firm details
Items 1, 2, 5- Also doing business as
- WEALTHFRONT ADVISERS
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2008 (17 years)
- Employees
- Total: 432. Performing investment advisory functions: 24.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
53 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 113 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.
Questions answered yes on this filing
Regulatory matters Items 11.C to 11.G
- 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
- 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $47,727,850,795 | 432 | July 23, 2026 |
| October 2025 | $35,915,923,641 | 324 | June 2, 2025 |
| October 2024 | $30,247,024,321 | 258 | May 6, 2024 |
| October 2023 | $25,278,321,538 | 249 | July 7, 2023 |
| October 2022 | $23,078,535,424 | 240 | September 15, 2022 |
| October 2021 | $21,456,003,986 | 212 | April 28, 2021 |
Regulatory assets under management: $21,456,003,986 in the October 2021 data and $47,727,850,795 in the October 2026 data, up 122%.
Total employees: 212 in October 2021 and 432 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- June 2026
- Employees performing advisory functions went from 25 to 24.
- Regulatory assets under management went from $42,948,787,664 to $47,727,850,795 (+11%).
- April 2026
- Updated its list of owners and control persons (Schedule A).
- December 2025
- Employees performing advisory functions went from 20 to 25.
- Regulatory assets under management went from $35,915,923,641 to $42,948,787,664 (+20%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Wealthfront Advisers LLC (CRD 148456): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/wealthfront-advisers-llc-palo-alto-ca-148456