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Wealthfront Advisers LLC

Palo Alto, CASEC-registered investment adviserCRD 148456

Filed as WEALTHFRONT ADVISERS LLC

Wealthfront Advisers LLC is an SEC-registered investment advisory firm in Palo Alto, CA, registered since 2008, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated July 23, 2026.

17 years
registered since 2008
$47,727,850,795
assets under management
2 arrangements
Percentage of assets, Other
3
disclosure items (Item 11)

Quick answers

From the filing

How is Wealthfront Advisers LLC compensated?

On its Form ADV (Item 5.E, October 2026), Wealthfront Advisers LLC reports these compensation arrangements: a percentage of assets under its management; other.

What does Wealthfront Advisers LLC's brochure say about its fees?

Its Form ADV Part 2A brochure dated July 23, 2026 states: Asset-based fee: 0.12% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Wealthfront Advisers LLC located?

Wealthfront Advisers LLC's principal office is in Palo Alto, CA, according to its Form ADV.

Is Wealthfront Advisers LLC registered with the SEC or a state?

Wealthfront Advisers LLC is an SEC-registered investment advisory firm, registered since 2008. Status as filed: Approved. CRD 148456.

How much does Wealthfront Advisers LLC manage?

Wealthfront Advisers LLC reports $47,727,850,795 in regulatory assets under management in its Form ADV filing dated July 23, 2026 (96% discretionary).

How have Wealthfront Advisers LLC's assets and staff changed since 2021?

In the Form ADV data for Wealthfront Advisers LLC: Regulatory assets under management: $21,456,003,986 in the October 2021 data and $47,727,850,795 in the October 2026 data, up 122%. Total employees: 212 in October 2021 and 432 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Wealthfront Advisers LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (505,816); high net worth individuals (12,784); charitable organizations (21).

Which custodians does Wealthfront Advisers LLC use?

Wealthfront Advisers LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists RBC Capital Markets, LLC as a custodian holding 10% or more of its separately managed account assets.

Does Wealthfront Advisers LLC report any disciplinary disclosures?

Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/148456

What changed in Wealthfront Advisers LLC's recent Form ADV filings?

In the June 2026 filing data: Employees performing advisory functions went from 25 to 24. Regulatory assets under management went from $42,948,787,664 to $47,727,850,795 (+11%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 0.12% of assets a year

The brochure's wording
advisory services by charging an annual fee of 0.12% on the net market value of a Client’s Account.
Wealthfront Advisers’ fees are charged on a monthly basis and they are not charged in advance.

As stated in the firm's Form ADV Part 2A brochure dated July 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$47,727,850,795

$47,727,850,795 as of October 2026, filing dated July 23, 2026.

Discretionary: $46,031,854,707.Non-discretionary: $1,695,996,088.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 505,816 Assets $30,246,517,513 (63%)
High net worth individuals
Clients 12,784 Assets $17,188,718,383 (36%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 21 Assets $201,320,408 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 18 Assets $91,294,491 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Also doing business as
WEALTHFRONT ADVISERS
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2008 (17 years)
Employees
Total: 432. Performing investment advisory functions: 24.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
53 states or jurisdictions
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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

3 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$21.5B 2021 $23.1B 2022 $25.3B 2023 $30.2B 2024 $35.9B 2025 $47.7B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$47,727,850,795432July 23, 2026
October 2025$35,915,923,641324June 2, 2025
October 2024$30,247,024,321258May 6, 2024
October 2023$25,278,321,538249July 7, 2023
October 2022$23,078,535,424240September 15, 2022
October 2021$21,456,003,986212April 28, 2021

Regulatory assets under management: $21,456,003,986 in the October 2021 data and $47,727,850,795 in the October 2026 data, up 122%.

Total employees: 212 in October 2021 and 432 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. June 2026
    • Employees performing advisory functions went from 25 to 24.
    • Regulatory assets under management went from $42,948,787,664 to $47,727,850,795 (+11%).
  2. April 2026
    • Updated its list of owners and control persons (Schedule A).
  3. December 2025
    • Employees performing advisory functions went from 20 to 25.
    • Regulatory assets under management went from $35,915,923,641 to $42,948,787,664 (+20%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
reddit.com/r/wealthfrontsupport.wealthfront.comvimeo.com/WEALTHFRONTwealthfront.comwealthfront.org

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Wealthfront Advisers LLC (CRD 148456): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/wealthfront-advisers-llc-palo-alto-ca-148456