AdvisorCensus / Financial advisors / Wisconsin / Madison / WEA Financial Advisors, Inc.
WEA Financial Advisors, Inc. is an SEC-registered investment advisory firm in Madison, WI, registered since 2020, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 6, 2026.
Quick answers
From the filingHow is WEA Financial Advisors, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), WEA Financial Advisors, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges.
Where is WEA Financial Advisors, Inc. located?
WEA Financial Advisors, Inc.'s principal office is in Madison, WI, according to its Form ADV.
Is WEA Financial Advisors, Inc. registered with the SEC or a state?
WEA Financial Advisors, Inc. is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 144919.
How much does WEA Financial Advisors, Inc. manage?
WEA Financial Advisors, Inc. reports $507,804,171 in regulatory assets under management in its Form ADV filing dated July 6, 2026 (100% discretionary).
How have WEA Financial Advisors, Inc.'s assets and staff changed since 2021?
In the Form ADV data for WEA Financial Advisors, Inc.: Regulatory assets under management: $327,704,153 in the October 2021 data and $507,804,171 in the October 2026 data, up 55%. Total employees: 5 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does WEA Financial Advisors, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (616); pension and profit sharing plans (but not the plan participants or government pension plans) (2).
Which custodians does WEA Financial Advisors, Inc. use?
WEA Financial Advisors, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists American Trust Custody and Matrix Trust Company as custodians holding 10% or more of its separately managed account assets.
Does WEA Financial Advisors, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/144919
Does WEA Financial Advisors, Inc. state an account minimum?
Its Form ADV Part 2A brochure dated March 18, 2026 says: "The Advisor does not have a minimum account size that is required before the Advisor will accept a client or client account."
What changed in WEA Financial Advisors, Inc.'s recent Form ADV filings?
In the August 2026 filing data: Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: None
The brochure's wording
The Advisor does not have a minimum account size that is required before the Advisor will accept a client or client account.
As stated in the firm's Form ADV Part 2A brochure dated March 18, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$507,804,171 as of October 2026, filing dated July 6, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Other
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2020 (6 years)
- Employees
- Total: 4. Performing investment advisory functions: 4.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
14 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $507,804,171 | 4 | July 6, 2026 |
| October 2025 | $554,283,162 | 4 | June 25, 2025 |
| October 2024 | $472,404,489 | 3 | September 19, 2024 |
| October 2023 | $400,469,937 | 3 | June 26, 2023 |
| October 2022 | $446,229,963 | 3 | March 30, 2022 |
| October 2021 | $327,704,153 | 5 | September 29, 2021 |
Regulatory assets under management: $327,704,153 in the October 2021 data and $507,804,171 in the October 2026 data, up 55%.
Total employees: 5 in October 2021 and 4 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- August 2026
- Updated its list of owners and control persons (Schedule A).
- April 2026
- Employees performing advisory functions went from 3 to 4.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. WEA Financial Advisors, Inc. (CRD 144919): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/wea-financial-advisors-inc-madison-wi-144919