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John F Suby Wealth Management LLC

Madison, WISEC-registered investment adviserCRD 150824

Filed as JOHN F SUBY WEALTH MANAGEMENT LLC

John F Suby Wealth Management LLC is an SEC-registered investment advisory firm in Madison, WI, registered since 2009, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 19, 2026.

17 years
registered since 2009
$464,881,240
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is John F Suby Wealth Management LLC compensated?

On its Form ADV (Item 5.E, October 2026), John F Suby Wealth Management LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

What does John F Suby Wealth Management LLC's brochure say about its fees?

Its Form ADV Part 2A brochure dated August 19, 2026 states: Asset-based fee: 0.3% to 1% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is John F Suby Wealth Management LLC located?

John F Suby Wealth Management LLC's principal office is in Madison, WI, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is John F Suby Wealth Management LLC registered with the SEC or a state?

John F Suby Wealth Management LLC is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 150824.

How much does John F Suby Wealth Management LLC manage?

John F Suby Wealth Management LLC reports $464,881,240 in regulatory assets under management in its Form ADV filing dated August 19, 2026 (93% discretionary).

How have John F Suby Wealth Management LLC's assets and staff changed since 2021?

In the Form ADV data for John F Suby Wealth Management LLC: Regulatory assets under management: $1,540,528,217 in the October 2021 data and $464,881,240 in the October 2026 data, down 70%. Total employees: 5 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does John F Suby Wealth Management LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (122); high net worth individuals (61); corporations or other businesses not listed above (7).

Which custodians does John F Suby Wealth Management LLC use?

John F Suby Wealth Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists The Northern Trust Company as a custodian holding 10% or more of its separately managed account assets.

Does John F Suby Wealth Management LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/150824

What changed in John F Suby Wealth Management LLC's recent Form ADV filings?

In the April 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 0.3% to 1% a year (a range, as the brochure states it)

The brochure's wording
Fees for Asset Management Services are negotiable, may vary from client to client, and are calculated as a percentage of the total value of investments under Wealth Management's management at an annual rate ranging from 0.30% to 1.00%.

Minimum annual fee: None

The brochure's wording
Wealth Management does not require a minimum account size or minimum fee to receive its advisory services but outside providers may have their own minimum account size requirements.

As stated in the firm's Form ADV Part 2A brochure dated August 19, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$464,881,240

$464,881,240 as of October 2026, filing dated August 19, 2026.

Discretionary: $434,582,137.Non-discretionary: $30,299,103.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 122 Assets $100,765,837 (22%)
High net worth individuals
Clients 61 Assets $314,975,116 (68%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $30,299,103 (7%)
Charitable organizations
Clients 6 Assets $11,528,805 (2%)
Corporations or other businesses not listed above
Clients 7 Assets $7,312,379 (2%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2009 (17 years)
Employees
Total: 3. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the September 2026 filing
Rockford, IL
States registered or notice-filed
5 states or jurisdictions
FLILMNWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.54B 2021 $2.38B 2022 $1.75B 2023 $2.01B 2024 $428M 2025 $465M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$464,881,2403August 19, 2026
October 2025$427,505,1733March 4, 2025
October 2024$2,006,194,8134March 12, 2024
October 2023$1,750,916,6985June 22, 2023
October 2022$2,380,713,4365March 23, 2022
October 2021$1,540,528,2175March 26, 2021

Regulatory assets under management: $1,540,528,217 in the October 2021 data and $464,881,240 in the October 2026 data, down 70%.

Total employees: 5 in October 2021 and 3 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
jfswealthmanagement.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. John F Suby Wealth Management LLC (CRD 150824): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/john-f-suby-wealth-management-llc-madison-wi-150824