AdvisorCensus / Financial advisors / California / San Francisco / We Financial Group
We Financial Group
Filed as WE FINANCIAL GROUP · Legal name We Financial Group LLC
We Financial Group is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 16, 2026.
Quick answers
From the filingHow is We Financial Group compensated?
On its Form ADV (Item 5.E, October 2026), We Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
Where is We Financial Group located?
We Financial Group's principal office is in San Francisco, CA, according to its Form ADV.
Is We Financial Group registered with the SEC or a state?
We Financial Group is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 298549.
How much does We Financial Group manage?
We Financial Group reports $127,435,763 in regulatory assets under management in its Form ADV filing dated April 16, 2026 (100% discretionary).
How have We Financial Group's assets and staff changed since 2025?
In the Form ADV data for We Financial Group: Regulatory assets under management: $101,430,130 in the October 2025 data and $127,435,763 in the October 2026 data, up 26%. Total employees: 3 in October 2025 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does We Financial Group serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (96); high net worth individuals (44).
Which custodians does We Financial Group use?
We Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.
Does We Financial Group report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/298549
Does We Financial Group state an account minimum?
Its Form ADV Part 2A brochure dated April 16, 2026 says: "We Financial Group does not require a minimum account size. Exceptions can be made on a case-by-case basis."
What changed in We Financial Group's recent Form ADV filings?
In the March 2026 filing data: Employees performing advisory functions went from 3 to 4. Regulatory assets under management went from $101,430,130 to $127,435,763 (+26%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: None (the brochure says it may be waived or negotiated)
The brochure's wording
We Financial Group does not require a minimum account size. Exceptions can be made on a case-by-case basis.
As stated in the firm's Form ADV Part 2A brochure dated April 16, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$127,435,763 as of October 2026, filing dated April 16, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops
- Other
Registration and firm details
Items 1, 2, 5- Legal name
- We Financial Group LLC
- Also doing business as
- OUI FINANCIAL FRANCE, OUI FINANCIAL INTERNATIONAL, OUI FINANCIAL US, STRIPPERFP, WE FINANCIAL FRANCE, WE FINANCIAL INTERNATIONAL, WE FINANCIAL US
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2025 (1 year)
- Employees
- Total: 4. Performing investment advisory functions: 4.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
10 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $127,435,763 | 4 | April 16, 2026 |
| October 2025 | $101,430,130 | 3 | July 3, 2025 |
Regulatory assets under management: $101,430,130 in the October 2025 data and $127,435,763 in the October 2026 data, up 26%.
Total employees: 3 in October 2025 and 4 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- March 2026
- Employees performing advisory functions went from 3 to 4.
- Regulatory assets under management went from $101,430,130 to $127,435,763 (+26%).
- December 2025
- Changed its legal name from We Financial Group to We Financial Group LLC.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. We Financial Group (CRD 298549): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/we-financial-group-san-francisco-ca-298549