AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / Maryland / Baltimore / WBH Advisory, Inc.

WBH Advisory, Inc.

Baltimore, MDSEC-registered investment adviserCRD 105289

Filed as WBH ADVISORY, INC.

WBH Advisory, Inc. is an SEC-registered investment advisory firm in Baltimore, MD, registered since 1986, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated April 30, 2026.

39 years
registered since 1986
$1,737,525,543
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is WBH Advisory, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), WBH Advisory, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

How much does WBH Advisory, Inc. charge?

Its Form ADV Part 2A brochure dated March 29, 2026 states: Asset-based fee: 0.45% to 1.2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is WBH Advisory, Inc. located?

WBH Advisory, Inc.'s principal office is in Baltimore, MD, according to its Form ADV.

Is WBH Advisory, Inc. registered with the SEC or a state?

WBH Advisory, Inc. is an SEC-registered investment advisory firm, registered since 1986. Status as filed: Approved. CRD 105289.

How much does WBH Advisory, Inc. manage?

WBH Advisory, Inc. reports $1,737,525,543 in regulatory assets under management in its Form ADV filing dated April 30, 2026 (100% discretionary).

How have WBH Advisory, Inc.'s assets and staff changed since 2021?

In the Form ADV data for WBH Advisory, Inc.: Regulatory assets under management: $856,562,066 in the October 2021 data and $1,737,525,543 in the October 2026 data, up 103%. Total employees: 9 in October 2021 and 16 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does WBH Advisory, Inc. serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (418); individuals (other than high net worth individuals) (307); charitable organizations (10).

Which custodians does WBH Advisory, Inc. use?

WBH Advisory, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

Does WBH Advisory, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105289

Does WBH Advisory, Inc. state an account minimum?

Its Form ADV Part 2A brochure dated March 29, 2026 says: "WBH does not have a minimum account size."

What changed in WBH Advisory, Inc.'s recent Form ADV filings?

In the May 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 0.45% to 1.2% a year (a range, as the brochure states it)

The brochure's wording
A new WBH client will pay a fee based on an annual percentage of managed assets between 0.45% and 1.2% depending on various factors described below under the heading “Disclosure Applicable to All Offerings”.

Account minimum: None

The brochure's wording
WBH does not have a minimum account size.

As stated in the firm's Form ADV Part 2A brochure dated March 29, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,737,525,543

$1,737,525,543 as of October 2026, filing dated April 30, 2026.

Discretionary: $1,737,525,543.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 307 Assets $135,679,119 (8%)
High net worth individuals
Clients 418 Assets $1,583,228,853 (91%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 6 Assets $13,489,549 (1%)
Charitable organizations
Clients 10 Assets $2,831,002 (0%)
Corporations or other businesses not listed above
Clients 5 Assets $2,297,020 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1986 (39 years)
Employees
Total: 16. Performing investment advisory functions: 11.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
20 states or jurisdictions
CACODCDEFLGAILMAMDNCNHNJNYOHORPASCTNTXVA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$857M 2021 $1.3B 2022 $1.11B 2023 $1.29B 2024 $1.49B 2025 $1.74B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,737,525,54316April 30, 2026
October 2025$1,488,849,66916March 12, 2025
October 2024$1,294,477,35814May 10, 2024
October 2023$1,110,610,95713March 9, 2023
October 2022$1,295,331,00013March 4, 2022
October 2021$856,562,0669August 11, 2021

Regulatory assets under management: $856,562,066 in the October 2021 data and $1,737,525,543 in the October 2026 data, up 103%.

Total employees: 9 in October 2021 and 16 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. May 2026
    • Updated its list of owners and control persons (Schedule A).
  2. March 2026
    • Regulatory assets under management went from $1,488,849,669 to $1,737,525,543 (+17%).
    • Updated its list of owners and control persons (Schedule A).
  3. December 2025
    • Registered or notice-filed in NH.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
wbhadvisory.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. WBH Advisory, Inc. (CRD 105289): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/wbh-advisory-inc-baltimore-md-105289