AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / Arizona / Phoenix / Watts Gwilliam & Company, LLC

Watts Gwilliam & Company, LLC

Gilbert, AZSEC-registered investment adviserCRD 131458

Filed as WATTS GWILLIAM & COMPANY, LLC

Watts Gwilliam & Company, LLC is an SEC-registered investment advisory firm in Gilbert, AZ, registered since 2004, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 28, 2026.

22 years
registered since 2004
$1,031,900,000
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Watts Gwilliam & Company, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Watts Gwilliam & Company, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Watts Gwilliam & Company, LLC located?

Watts Gwilliam & Company, LLC's principal office is in Gilbert, AZ, according to its Form ADV.

Is Watts Gwilliam & Company, LLC registered with the SEC or a state?

Watts Gwilliam & Company, LLC is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 131458.

How much does Watts Gwilliam & Company, LLC manage?

Watts Gwilliam & Company, LLC reports $1,031,900,000 in regulatory assets under management in its Form ADV filing dated July 28, 2026 (100% discretionary).

How have Watts Gwilliam & Company, LLC's assets and staff changed since 2021?

In the Form ADV data for Watts Gwilliam & Company, LLC: Regulatory assets under management: $329,356,422 in the October 2021 data and $1,031,900,000 in the October 2026 data, up 213%. Total employees: 8 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Watts Gwilliam & Company, LLC serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (458); individuals (other than high net worth individuals) (45); pension and profit sharing plans (but not the plan participants or government pension plans) (6).

Which custodians does Watts Gwilliam & Company, LLC use?

Watts Gwilliam & Company, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab and Fidelity Investments as custodians holding 10% or more of its separately managed account assets.

Does Watts Gwilliam & Company, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/131458

What changed in Watts Gwilliam & Company, LLC's recent Form ADV filings?

In the August 2026 filing data: Registered or notice-filed in TN.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Minimum annual fee: $2,500

The brochure's wording
We have established a minimum annual household fee of $2,500. This account minimum may have the effect of making our services impractical for accounts with fewer assets.
Watts Gwilliam & Co. may decide to waive this minimum based upon certain criteria such as anticipated future earning capacity, anticipated future additional assets, related accounts, account composition, pro bono activity, etc.

As stated in the firm's Form ADV Part 2A brochure dated May 7, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,031,900,000

$1,031,900,000 as of October 2026, filing dated July 28, 2026.

Discretionary: $1,031,493,625.Non-discretionary: $406,375.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 45 Assets $8,100,000 (1%)
High net worth individuals
Clients 458 Assets $973,200,000 (94%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 4 Assets $19,500,000 (2%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 6 Assets $29,900,000 (3%)
Charitable organizations
Clients 1 Assets $1,200,000 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Also doing business as
OPTIC ASSET MANAGEMENT
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2004 (22 years)
Employees
Total: 9. Performing investment advisory functions: 6.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
22 states or jurisdictions
AZCACOFLGAILMAMIMNNCNMNVNYOHORPASCTNTXUTVAWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$329M 2021 $439M 2022 $433M 2023 $605M 2024 $819M 2025 $1.03B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,031,900,0009July 28, 2026
October 2025$818,900,0009July 7, 2025
October 2024$604,567,64210September 30, 2024
October 2023$432,908,6009September 20, 2023
October 2022$438,623,7429July 15, 2022
October 2021$329,356,4228August 6, 2021

Regulatory assets under management: $329,356,422 in the October 2021 data and $1,031,900,000 in the October 2026 data, up 213%.

Total employees: 8 in October 2021 and 9 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. August 2026
    • Registered or notice-filed in TN.
  2. July 2026
    • Registered or notice-filed in OH, OR.
  3. April 2026
    • Regulatory assets under management went from $818,900,000 to $1,031,900,000 (+26%).
  4. December 2025
    • Registered or notice-filed in MN.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
optic-am.comopticassetmanagement.comopticinvestments.comwattsgwilliam.comwgwealthpath.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Watts Gwilliam & Company, LLC (CRD 131458): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/watts-gwilliam-and-company-llc-gilbert-az-131458