AdvisorCensus / Financial advisors / California / San Francisco / Vanguard Personalized Indexing Management
Vanguard Personalized Indexing Management
Filed as VANGUARD PERSONALIZED INDEXING MANAGEMENT
Vanguard Personalized Indexing Management is an SEC-registered investment advisory firm in Oakland, CA, registered since 2019, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 24, 2026.
Quick answers
From the filingHow is Vanguard Personalized Indexing Management compensated?
On its Form ADV (Item 5.E, October 2026), Vanguard Personalized Indexing Management reports these compensation arrangements: a percentage of assets under its management; hourly charges.
Where is Vanguard Personalized Indexing Management located?
Vanguard Personalized Indexing Management's principal office is in Oakland, CA, according to its Form ADV; the October 2026 filing also lists 2 other offices (Schedule D, Section 1.F).
Is Vanguard Personalized Indexing Management registered with the SEC or a state?
Vanguard Personalized Indexing Management is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 285366.
How much does Vanguard Personalized Indexing Management manage?
Vanguard Personalized Indexing Management reports $11,354,697,118 in regulatory assets under management in its Form ADV filing dated September 24, 2026 (100% discretionary).
How have Vanguard Personalized Indexing Management's assets and staff changed since 2021?
In the Form ADV data for Vanguard Personalized Indexing Management: Regulatory assets under management: $739,494,392 in the October 2021 data and $11,354,697,118 in the October 2026 data, up 1435%. Total employees: 9 in October 2021 and 39 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Vanguard Personalized Indexing Management serve?
By number of clients on Form ADV Item 5.D: other investment advisers (203); high net worth individuals (1); corporations or other businesses not listed above (1).
Which custodians does Vanguard Personalized Indexing Management use?
Vanguard Personalized Indexing Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Vanguard Personalized Indexing Management report any disciplinary disclosures?
Reports 7 disclosure items on Form ADV Item 11: yes answers to 6 questions about regulatory matters and 1 question about civil court matters (11.C(2), 11.C(4), 11.C(5), 11.D(2), 11.D(4), 11.E(2), 11.H(1)(c)). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/285366
What changed in Vanguard Personalized Indexing Management's recent Form ADV filings?
In the October 2026 filing data: Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated July 22, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$11,354,697,118 as of October 2026, filing dated September 24, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
- Other
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2019 (7 years)
- Employees
- Total: 39. Performing investment advisory functions: 6.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
2 other offices, as of the October 2026 filing
- States registered or notice-filed
-
52 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 117 Reports 7 disclosure items on Form ADV Item 11. View on IAPD.
Questions answered yes on this filing
Regulatory matters Items 11.C to 11.G
- 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
- 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
- 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
- 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
Civil court matters Item 11.H
- 11.H(1)(c) Has a domestic or foreign court ever dismissed, under a settlement agreement, an investment-related civil action brought against the firm or an advisory affiliate by a state or foreign financial regulator?
Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $11,354,697,118 | 39 | September 24, 2026 |
| October 2025 | $7,259,990,002 | 29 | July 31, 2025 |
| October 2024 | $4,346,465,506 | 27 | July 31, 2024 |
| October 2023 | $2,733,810,259 | 25 | August 24, 2023 |
| October 2022 | $1,966,684,961 | 23 | April 4, 2022 |
| October 2021 | $739,494,392 | 9 | April 20, 2021 |
Regulatory assets under management: $739,494,392 in the October 2021 data and $11,354,697,118 in the October 2026 data, up 1435%.
Total employees: 9 in October 2021 and 39 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Updated its list of owners and control persons (Schedule A).
- August 2026
- Employees performing advisory functions went from 5 to 6.
- Updated its list of owners and control persons (Schedule A).
- April 2026
- Its Item 11 disclosure answers changed (now yes: 11.H(1)(c); now no: 11.H(2)).
- Employees performing advisory functions went from 4 to 5.
- Regulatory assets under management went from $7,259,990,002 to $11,354,697,118 (+56%).
- Registered or notice-filed in AK, AL, AR, AZ, CO, CT, DC, DE, FL, GA, HI, IA, ID, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, RI, SC, SD, TN, UT, VA, VI, VT, WA, WI, WV, WY.
- Updated its list of owners and control persons (Schedule A).
- March 2026
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Vanguard Personalized Indexing Management (CRD 285366): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/vanguard-personalized-indexing-management-oakland-ca-285366