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AdvisorCensus / Financial advisors / Michigan / Grand Rapids / USA Financial Securities LLC

USA Financial Securities LLC

Ada, MISEC-registered investment adviserCRD 103857

Filed as USA FINANCIAL SECURITIES LLC

USA Financial Securities LLC is an SEC-registered investment advisory firm in Ada, MI, registered since 2007, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 27, 2026.

19 years
registered since 2007
$296,504,775
assets under management
4 arrangements
Percentage of assets, Hourly and more
5
disclosure items (Item 11)

Quick answers

From the filing

How is USA Financial Securities LLC compensated?

On its Form ADV (Item 5.E, October 2026), USA Financial Securities LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions.

What does USA Financial Securities LLC's brochure say about its fees?

Its Form ADV Part 2A brochure dated March 27, 2026 states: Asset-based fee: up to 2.7% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is USA Financial Securities LLC located?

USA Financial Securities LLC's principal office is in Ada, MI, according to its Form ADV; the April 2026 filing also lists 26 other offices (Schedule D, Section 1.F).

Is USA Financial Securities LLC registered with the SEC or a state?

USA Financial Securities LLC is an SEC-registered investment advisory firm, registered since 2007. Status as filed: Approved. CRD 103857.

How much does USA Financial Securities LLC manage?

USA Financial Securities LLC reports $296,504,775 in regulatory assets under management in its Form ADV filing dated March 27, 2026 (69% discretionary).

How have USA Financial Securities LLC's assets and staff changed since 2021?

In the Form ADV data for USA Financial Securities LLC: Regulatory assets under management: $212,045,697 in the October 2021 data and $296,504,775 in the October 2026 data, up 40%. Total employees: 178 in October 2021 and 172 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does USA Financial Securities LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,185); high net worth individuals (53); corporations or other businesses not listed above (8).

Which custodians does USA Financial Securities LLC use?

USA Financial Securities LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

Does USA Financial Securities LLC report any disciplinary disclosures?

Reports 5 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order), 11.D(2) (another regulator's finding of a violation), and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/103857

What changed in USA Financial Securities LLC's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 141 to 134. Added an office in Connorsville, IN. Added an office in Sand Springs, OK. Added an office in Shingle Springs, CA. No longer lists an office in Allentown, PA. No longer lists an office in Cuhohoga, OH. No longer lists an office in Fishers, IN. No longer lists an office in Florence, MS. No longer lists an office in Grand Rapids, MI. No longer lists an office in Jasper, IN. No longer lists an office in John Crossing, GA. No longer lists an office in Lansing, MI. No longer lists an office in Meridian, ID. No longer lists an office in Oak Forest, IL. No longer lists an office in Oakland, IA. No longer lists an office in Omaha, NE. No longer lists an office in Pottstown, PA. No longer lists an office in St Joseph, MI. No longer lists an office in Suwanee, GA. No longer lists an office in Wyomissing, PA.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Commissions

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: up to 2.7% of assets a year (the maximum the brochure states)

The brochure's wording
Fees may be negotiated between clients and the investment adviser representative, provided that the total negotiated fee does not exceed 2.7%.
USA Financial Securities' representatives charge fees for financial planning services. Clients can engage USA Financial Securities' advisors for financial planning services on an hourly, flat, fixed, or project-based fee.

As stated in the firm's Form ADV Part 2A brochure dated March 27, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$296,504,775

$296,504,775 as of October 2026, filing dated March 27, 2026.

Discretionary: $205,343,323.Non-discretionary: $91,161,452.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,185 Assets $211,900,205 (71%)
High net worth individuals
Clients 53 Assets $79,416,328 (27%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 8 Assets $5,188,242 (2%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Also doing business as
USA FINANCIAL, USA FINANCIAL ASSET MANAGEMENT
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2007 (19 years)
Employees
Total: 172. Performing investment advisory functions: 134.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
26 other offices, as of the April 2026 filing
Bangor, MEBridgeport, WVCamp Hill, PAColombia, MOConnorsville, INErie, PAEvansville, INGrand Rapids, MIHomer Glen, ILLees Summit, MOLouisville, KYMatthews, NCNeenah, WINorristown, PANorth Mankato, MNOsage Beach, MOPuyallup, WARaleigh, NCRed Oak, IARockaway, NJSan Antonio, TXSand Springs, OKShingle Springs, CASt Joseph, MISun City, AZTroy, MI
States registered or notice-filed
51 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

5 Reports 5 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$212M 2021 $225M 2022 $224M 2023 $269M 2024 $302M 2025 $297M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$296,504,775172March 27, 2026
October 2025$301,510,438166March 27, 2025
October 2024$268,691,644166September 26, 2024
October 2023$223,546,536166March 31, 2023
October 2022$224,807,266178August 31, 2022
October 2021$212,045,697178September 7, 2021

Regulatory assets under management: $212,045,697 in the October 2021 data and $296,504,775 in the October 2026 data, up 40%.

Total employees: 178 in October 2021 and 172 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 141 to 134.
    • Added an office in Connorsville, IN.
    • Added an office in Sand Springs, OK.
    • Added an office in Shingle Springs, CA.
    • No longer lists an office in Allentown, PA.
    • No longer lists an office in Cuhohoga, OH.
    • No longer lists an office in Fishers, IN.
    • No longer lists an office in Florence, MS.
    • No longer lists an office in Grand Rapids, MI.
    • No longer lists an office in Jasper, IN.
    • No longer lists an office in John Crossing, GA.
    • No longer lists an office in Lansing, MI.
    • No longer lists an office in Meridian, ID.
    • No longer lists an office in Oak Forest, IL.
    • No longer lists an office in Oakland, IA.
    • No longer lists an office in Omaha, NE.
    • No longer lists an office in Pottstown, PA.
    • No longer lists an office in St Joseph, MI.
    • No longer lists an office in Suwanee, GA.
    • No longer lists an office in Wyomissing, PA.
  2. January 2026
    • No longer registered or notice-filed in VI.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
advisoradvancement.comusafinancial.comusafinancial.net

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. USA Financial Securities LLC (CRD 103857): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/usa-financial-securities-llc-ada-mi-103857