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Upstart Wealth Management, LLC

New York, NYSEC-registered investment adviserCRD 173728

Filed as UPSTART WEALTH MANAGEMENT, LLC

Upstart Wealth Management, LLC is an SEC-registered investment advisory firm in New York, NY, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 30, 2026.

5 years
registered since 2021
$385,902,821
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Upstart Wealth Management, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Upstart Wealth Management, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

How much does Upstart Wealth Management, LLC charge?

Its Form ADV Part 2A brochure dated May 6, 2026 states: Hourly rate: $350 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Upstart Wealth Management, LLC located?

Upstart Wealth Management, LLC's principal office is in New York, NY, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Upstart Wealth Management, LLC registered with the SEC or a state?

Upstart Wealth Management, LLC is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 173728.

How much does Upstart Wealth Management, LLC manage?

Upstart Wealth Management, LLC reports $385,902,821 in regulatory assets under management in its Form ADV filing dated July 30, 2026 (100% discretionary).

How have Upstart Wealth Management, LLC's assets and staff changed since 2021?

In the Form ADV data for Upstart Wealth Management, LLC: Regulatory assets under management: $120,540,273 in the October 2021 data and $385,902,821 in the October 2026 data, up 220%. Total employees: 5 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Upstart Wealth Management, LLC serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (61); individuals (other than high net worth individuals) (30).

Which custodians does Upstart Wealth Management, LLC use?

Upstart Wealth Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Upstart Wealth Management, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/173728

Does Upstart Wealth Management, LLC state an account minimum?

Its Form ADV Part 2A brochure dated May 6, 2026 says: "There is no minimum account value required to open an account with Upstart, but please note that a Minimum Annual Fee will apply as described in Item 5, above."

What changed in Upstart Wealth Management, LLC's recent Form ADV filings?

In the June 2026 filing data: Registered or notice-filed in CT.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: None

The brochure's wording
There is no minimum account value required to open an account with Upstart, but please note that a Minimum Annual Fee will apply as described in Item 5, above.

Hourly rate: $350 an hour (financial planning services)

The brochure's wording
it may be offered on an hourly basis at $350 per hour, subject to negotiation with a client and depending on the nature of the specified services.

As stated in the firm's Form ADV Part 2A brochure dated May 6, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$385,902,821

$385,902,821 as of October 2026, filing dated July 30, 2026.

Discretionary: $385,902,821.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 30 Assets $17,934,229 (5%)
High net worth individuals
Clients 61 Assets $366,014,418 (95%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients Fewer than 5 Assets $1,954,174 (1%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2021 (5 years)
Employees
Total: 4. Performing investment advisory functions: 4.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the August 2026 filing
New York, NY
States registered or notice-filed
8 states or jurisdictions
CACTILMANCNHNYTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$121M 2021 $214M 2022 $182M 2023 $248M 2024 $294M 2025 $386M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$385,902,8214July 30, 2026
October 2025$294,016,5184April 10, 2025
October 2024$247,961,6614September 5, 2024
October 2023$182,465,5064September 13, 2023
October 2022$213,869,1786September 23, 2022
October 2021$120,540,2735July 14, 2021

Regulatory assets under management: $120,540,273 in the October 2021 data and $385,902,821 in the October 2026 data, up 220%.

Total employees: 5 in October 2021 and 4 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. June 2026
    • Registered or notice-filed in CT.
  2. March 2026
    • Regulatory assets under management went from $294,016,518 to $385,902,821 (+31%).
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
upstartwealth.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Upstart Wealth Management, LLC (CRD 173728): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/upstart-wealth-management-llc-new-york-ny-173728