AdvisorCensus / Financial advisors / Wisconsin / Janesville / Uncommon Cents Investing
Uncommon Cents Investing
Filed as UNCOMMON CENTS INVESTING · Legal name Uncommon Cents Investing, Inc
Uncommon Cents Investing is an SEC-registered investment advisory firm in Janesville, WI, registered since 2017, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 25, 2026.
Quick answers
From the filingHow is Uncommon Cents Investing compensated?
On its Form ADV (Item 5.E, October 2026), Uncommon Cents Investing reports these compensation arrangements: a percentage of assets under its management; hourly charges.
Where is Uncommon Cents Investing located?
Uncommon Cents Investing's principal office is in Janesville, WI, according to its Form ADV.
Is Uncommon Cents Investing registered with the SEC or a state?
Uncommon Cents Investing is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 290105.
How much does Uncommon Cents Investing manage?
Uncommon Cents Investing reports $519,598,466 in regulatory assets under management in its Form ADV filing dated August 25, 2026 (99% discretionary).
How have Uncommon Cents Investing's assets and staff changed since 2021?
In the Form ADV data for Uncommon Cents Investing: Regulatory assets under management: $260,784,761 in the October 2021 data and $519,598,466 in the October 2026 data, up 99%. Total employees: 4 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Uncommon Cents Investing serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (441); high net worth individuals (148).
Which custodians does Uncommon Cents Investing use?
Uncommon Cents Investing's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Uncommon Cents Investing report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/290105
What changed in Uncommon Cents Investing's recent Form ADV filings?
In the June 2026 filing data: Changed its legal name from Uncommon Cents Investing, LLC to Uncommon Cents Investing, Inc.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated August 25, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$519,598,466 as of October 2026, filing dated August 25, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Other
Registration and firm details
Items 1, 2, 5- Legal name
- Uncommon Cents Investing, Inc
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2017 (8 years)
- Employees
- Total: 3. Performing investment advisory functions: 3.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
6 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $519,598,466 | 3 | August 25, 2026 |
| October 2025 | $417,353,611 | 3 | January 31, 2025 |
| October 2024 | $357,959,182 | 3 | July 11, 2024 |
| October 2023 | $314,416,992 | 3 | June 21, 2023 |
| October 2022 | $319,282,348 | 4 | June 22, 2022 |
| October 2021 | $260,784,761 | 4 | February 22, 2021 |
Regulatory assets under management: $260,784,761 in the October 2021 data and $519,598,466 in the October 2026 data, up 99%.
Total employees: 4 in October 2021 and 3 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- June 2026
- Changed its legal name from Uncommon Cents Investing, LLC to Uncommon Cents Investing, Inc.
- March 2026
- Regulatory assets under management went from $417,353,611 to $519,598,466 (+24%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Uncommon Cents Investing (CRD 290105): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/uncommon-cents-investing-janesville-wi-290105