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AdvisorCensus / Financial advisors / Wisconsin / Janesville / Uncommon Cents Investing

Uncommon Cents Investing

Janesville, WISEC-registered investment adviserCRD 290105

Filed as UNCOMMON CENTS INVESTING · Legal name Uncommon Cents Investing, Inc

Uncommon Cents Investing is an SEC-registered investment advisory firm in Janesville, WI, registered since 2017, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 25, 2026.

8 years
registered since 2017
$519,598,466
assets under management
2 arrangements
Percentage of assets, Hourly
None
disclosure items (Item 11)

Quick answers

From the filing

How is Uncommon Cents Investing compensated?

On its Form ADV (Item 5.E, October 2026), Uncommon Cents Investing reports these compensation arrangements: a percentage of assets under its management; hourly charges.

Where is Uncommon Cents Investing located?

Uncommon Cents Investing's principal office is in Janesville, WI, according to its Form ADV.

Is Uncommon Cents Investing registered with the SEC or a state?

Uncommon Cents Investing is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 290105.

How much does Uncommon Cents Investing manage?

Uncommon Cents Investing reports $519,598,466 in regulatory assets under management in its Form ADV filing dated August 25, 2026 (99% discretionary).

How have Uncommon Cents Investing's assets and staff changed since 2021?

In the Form ADV data for Uncommon Cents Investing: Regulatory assets under management: $260,784,761 in the October 2021 data and $519,598,466 in the October 2026 data, up 99%. Total employees: 4 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Uncommon Cents Investing serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (441); high net worth individuals (148).

Which custodians does Uncommon Cents Investing use?

Uncommon Cents Investing's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Uncommon Cents Investing report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/290105

What changed in Uncommon Cents Investing's recent Form ADV filings?

In the June 2026 filing data: Changed its legal name from Uncommon Cents Investing, LLC to Uncommon Cents Investing, Inc.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated August 25, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$519,598,466

$519,598,466 as of October 2026, filing dated August 25, 2026.

Discretionary: $514,136,599.Non-discretionary: $5,461,867.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 441 Assets $207,900,057 (40%)
High net worth individuals
Clients 148 Assets $306,236,542 (59%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $5,461,867 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Other

Registration and firm details

Items 1, 2, 5
Legal name
Uncommon Cents Investing, Inc
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2017 (8 years)
Employees
Total: 3. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
6 states or jurisdictions
AZFLILINTXWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$261M 2021 $319M 2022 $314M 2023 $358M 2024 $417M 2025 $520M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$519,598,4663August 25, 2026
October 2025$417,353,6113January 31, 2025
October 2024$357,959,1823July 11, 2024
October 2023$314,416,9923June 21, 2023
October 2022$319,282,3484June 22, 2022
October 2021$260,784,7614February 22, 2021

Regulatory assets under management: $260,784,761 in the October 2021 data and $519,598,466 in the October 2026 data, up 99%.

Total employees: 4 in October 2021 and 3 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. June 2026
    • Changed its legal name from Uncommon Cents Investing, LLC to Uncommon Cents Investing, Inc.
  2. March 2026
    • Regulatory assets under management went from $417,353,611 to $519,598,466 (+24%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
uncommoncentsinvesting.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Uncommon Cents Investing (CRD 290105): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/uncommon-cents-investing-janesville-wi-290105