AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / California / San Francisco / True Link Financial Advisors

True Link Financial Advisors

San Francisco, CASEC-registered investment adviserCRD 281870

Filed as TRUE LINK FINANCIAL ADVISORS · Legal name True Link Financial Advisors, LLC

True Link Financial Advisors is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2018, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 30, 2026.

7 years
registered since 2018
$1,886,887,606
assets under management
1 arrangement
Percentage of assets
3
disclosure items (Item 11)

Quick answers

From the filing

How is True Link Financial Advisors compensated?

On its Form ADV (Item 5.E, October 2026), True Link Financial Advisors reports these compensation arrangements: a percentage of assets under its management.

What does True Link Financial Advisors' brochure say about its fees?

Its Form ADV Part 2A brochure dated March 30, 2026 states: Asset-based fee: 1% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is True Link Financial Advisors located?

True Link Financial Advisors' principal office is in San Francisco, CA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is True Link Financial Advisors registered with the SEC or a state?

True Link Financial Advisors is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 281870.

How much does True Link Financial Advisors manage?

True Link Financial Advisors reports $1,886,887,606 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (96% discretionary).

How have True Link Financial Advisors' assets and staff changed since 2021?

In the Form ADV data for True Link Financial Advisors: Regulatory assets under management: $726,160,597 in the October 2021 data and $1,886,887,606 in the October 2026 data, up 160%. Total employees: 19 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does True Link Financial Advisors serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,208); corporations or other businesses not listed above (219); high net worth individuals (34).

Which custodians does True Link Financial Advisors use?

True Link Financial Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does True Link Financial Advisors report any disciplinary disclosures?

Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/281870

Does True Link Financial Advisors state an account minimum?

Its Form ADV Part 2A brochure dated March 30, 2026 says: "There is no minimum account size or other specific requirements for opening and maintaining an account."

What changed in True Link Financial Advisors' recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $1,348,767,425 to $1,886,887,606 (+40%). Registered or notice-filed in KY, NV.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 1% of assets a year

The brochure's wording
The Firm generally charges advisory fees at a rate 1% of the client’s assets managed by the Firm or such other rate as negotiated with the client.

Account minimum: None

The brochure's wording
There is no minimum account size or other specific requirements for opening and maintaining an account.

As stated in the firm's Form ADV Part 2A brochure dated March 30, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,886,887,606

$1,886,887,606 as of October 2026, filing dated March 30, 2026.

Discretionary: $1,818,785,129.Non-discretionary: $68,102,477.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,208 Assets $296,731,141 (16%)
High net worth individuals
Clients 34 Assets $116,845,015 (6%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 219 Assets $1,473,311,450 (78%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Legal name
True Link Financial Advisors, LLC
Also doing business as
TRUE LINK, TRUE LINK FINANCIAL
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (7 years)
Employees
Total: 7. Performing investment advisory functions: 5.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the April 2026 filing
Littleton, CO
States registered or notice-filed
24 states or jurisdictions
AZCACOCTDEFLGAHIILKSKYMEMIMNMONCNJNMNVNYOHPAVAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

3 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$726M 2021 $996M 2022 $1.03B 2023 $1.14B 2024 $1.35B 2025 $1.89B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,886,887,6067March 30, 2026
October 2025$1,348,767,4257March 18, 2025
October 2024$1,140,865,4538March 29, 2024
October 2023$1,032,917,4038March 31, 2023
October 2022$996,492,9598May 31, 2022
October 2021$726,160,59719March 31, 2021

Regulatory assets under management: $726,160,597 in the October 2021 data and $1,886,887,606 in the October 2026 data, up 160%.

Total employees: 19 in October 2021 and 7 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $1,348,767,425 to $1,886,887,606 (+40%).
    • Registered or notice-filed in KY, NV.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
truelinkfinancial.com/investment-managementvimeo.com/truelinkfinancial

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. True Link Financial Advisors (CRD 281870): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/true-link-financial-advisors-san-francisco-ca-281870