AdvisorCensus / Financial advisors / Georgia / Athens / Trademark Capital Management Inc.
Trademark Capital Management Inc. is an SEC-registered investment advisory firm in Watkinsville, GA, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 29, 2026.
Quick answers
From the filingHow is Trademark Capital Management Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Trademark Capital Management Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees.
Where is Trademark Capital Management Inc. located?
Trademark Capital Management Inc.'s principal office is in Watkinsville, GA, according to its Form ADV.
Is Trademark Capital Management Inc. registered with the SEC or a state?
Trademark Capital Management Inc. is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 214512.
How much does Trademark Capital Management Inc. manage?
Trademark Capital Management Inc. reports $150,824,050 in regulatory assets under management in its Form ADV filing dated September 29, 2026 (100% discretionary).
How have Trademark Capital Management Inc.'s assets and staff changed since 2021?
In the Form ADV data for Trademark Capital Management Inc.: Regulatory assets under management: $187,629,728 in the October 2021 data and $150,824,050 in the October 2026 data, down 20%. Total employees: 4 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Trademark Capital Management Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (304); high net worth individuals (26); pension and profit sharing plans (but not the plan participants or government pension plans) (7).
Which custodians does Trademark Capital Management Inc. use?
Trademark Capital Management Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Trademark Capital Management Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/214512
Does Trademark Capital Management Inc. state an account minimum?
Its Form ADV Part 2A brochure dated July 24, 2026 says: "We do not generally impose a minimum portfolio value for conventional wealth management services or a minimum fee." "We may, at our discretion, make exceptions to the foregoing or negotiate special fee arrangements where we deem it appropriate under the circumstances."
What changed in Trademark Capital Management Inc.'s recent Form ADV filings?
In the October 2026 filing data: Registered or notice-filed in AZ.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Performance-based fees
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: None
The brochure's wording
We do not generally impose a minimum portfolio value for conventional wealth management services or a minimum fee.
We may, at our discretion, make exceptions to the foregoing or negotiate special fee arrangements where we deem it appropriate under the circumstances.
Minimum annual fee: None
The brochure's wording
We do not generally impose a minimum portfolio value for conventional wealth management services or a minimum fee.
As stated in the firm's Form ADV Part 2A brochure dated July 24, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$150,824,050 as of October 2026, filing dated September 29, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Educational seminars/workshops
Registration and firm details
Items 1, 2, 5- Also doing business as
- TRADEMARK CAPITAL ASSET MANAGEMENT
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2015 (11 years)
- Employees
- Total: 7. Performing investment advisory functions: 4.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
11 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $150,824,050 | 7 | September 29, 2026 |
| October 2025 | $220,356,375 | 8 | June 2, 2025 |
| October 2024 | $209,395,907 | 10 | September 26, 2024 |
| October 2023 | $202,932,827 | 7 | May 31, 2023 |
| October 2022 | $184,185,304 | 4 | June 2, 2022 |
| October 2021 | $187,629,728 | 4 | March 29, 2021 |
Regulatory assets under management: $187,629,728 in the October 2021 data and $150,824,050 in the October 2026 data, down 20%.
Total employees: 4 in October 2021 and 7 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Registered or notice-filed in AZ.
- August 2026
- Registered or notice-filed in MD.
- April 2026
- Regulatory assets under management went from $220,356,375 to $150,824,050 (-32%).
- January 2026
- No longer registered or notice-filed in WI.
- December 2025
- Registered or notice-filed in CA, SC, VA.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Trademark Capital Management Inc. (CRD 214512): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/trademark-capital-management-inc-watkinsville-ga-214512