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Thrive Retirement Specialists

Royal Oak, MISEC-registered investment adviserCRD 310289

Filed as THRIVE RETIREMENT SPECIALISTS · Legal name Thrive Retirement Specialists L.L.C.

Thrive Retirement Specialists is an SEC-registered investment advisory firm in Royal Oak, MI, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 22, 2026.

2 years
registered since 2023
$303,880,397
assets under management
1 arrangement
Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Thrive Retirement Specialists compensated?

On its Form ADV (Item 5.E, October 2026), Thrive Retirement Specialists reports these compensation arrangements: fixed fees (other than subscription fees).

Where is Thrive Retirement Specialists located?

Thrive Retirement Specialists' principal office is in Royal Oak, MI, according to its Form ADV.

Is Thrive Retirement Specialists registered with the SEC or a state?

Thrive Retirement Specialists is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 310289.

How much does Thrive Retirement Specialists manage?

Thrive Retirement Specialists reports $303,880,397 in regulatory assets under management in its Form ADV filing dated March 22, 2026 (100% discretionary).

How have Thrive Retirement Specialists' assets and staff changed since 2024?

In the Form ADV data for Thrive Retirement Specialists: Regulatory assets under management: $128,281,869 in the October 2024 data and $303,880,397 in the October 2026 data, up 137%. Total employees: 2 in October 2024 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Thrive Retirement Specialists serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (70).

Which custodians does Thrive Retirement Specialists use?

Thrive Retirement Specialists' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Thrive Retirement Specialists report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/310289

What changed in Thrive Retirement Specialists' recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $209,524,228 to $303,880,397 (+45%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated March 22, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$303,880,397

$303,880,397 as of October 2026, filing dated March 22, 2026.

Discretionary: $303,880,397.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
High net worth individuals
Clients 70 Assets $303,880,397 (100%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Legal name
Thrive Retirement Specialists L.L.C.
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2023 (2 years)
Employees
Total: 2. Performing investment advisory functions: 2.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
3 states or jurisdictions
CAMITX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$128M 2024 $210M 2025 $304M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$303,880,3972March 22, 2026
October 2025$209,524,2282February 18, 2025
October 2024$128,281,8692February 28, 2024

Regulatory assets under management: $128,281,869 in the October 2024 data and $303,880,397 in the October 2026 data, up 137%.

Total employees: 2 in October 2024 and 2 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $209,524,228 to $303,880,397 (+45%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
thriveretire.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Thrive Retirement Specialists (CRD 310289): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/thrive-retirement-specialists-royal-oak-mi-310289