AdvisorCensus / Financial advisors / Pennsylvania / Philadelphia / Thrive Capital Management, LLC
Thrive Capital Management, LLC is an SEC-registered investment advisory firm in Fort Washington, PA, registered since 2020, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 26, 2026.
Quick answers
From the filingHow is Thrive Capital Management, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Thrive Capital Management, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges.
What does Thrive Capital Management, LLC's brochure say about its fees?
Its Form ADV Part 2A brochure dated March 30, 2026 states: Up to $1,000,000: 1.5% a year; $1,000,001 to $2,500,000: 1% a year; $2,500,001 to $5,000,000: 0.75% a year; $5,000,001 to $10,000,000: 0.5% a year; Above $10,000,000: see the brochure. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Thrive Capital Management, LLC located?
Thrive Capital Management, LLC's principal office is in Fort Washington, PA, according to its Form ADV; the July 2026 filing also lists 3 other offices (Schedule D, Section 1.F).
Is Thrive Capital Management, LLC registered with the SEC or a state?
Thrive Capital Management, LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 281347.
How much does Thrive Capital Management, LLC manage?
Thrive Capital Management, LLC reports $656,745,095 in regulatory assets under management in its Form ADV filing dated June 26, 2026 (100% discretionary).
How have Thrive Capital Management, LLC's assets and staff changed since 2021?
In the Form ADV data for Thrive Capital Management, LLC: Regulatory assets under management: $146,861,274 in the October 2021 data and $656,745,095 in the October 2026 data, up 347%. Total employees: 15 in October 2021 and 26 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Thrive Capital Management, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (584); high net worth individuals (199); corporations or other businesses not listed above (3).
Which custodians does Thrive Capital Management, LLC use?
Thrive Capital Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Thrive Capital Management, LLC report any disciplinary disclosures?
Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(4) (another regulator's order in the past ten years) and 11.D(5) (another regulator's denial, suspension, or revocation of a registration or license, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/281347
Does Thrive Capital Management, LLC state an account minimum?
Its Form ADV Part 2A brochure dated March 30, 2026 says: "Thrive generally does not impose an account minimum to open or maintain an advisory relationship."
What changed in Thrive Capital Management, LLC's recent Form ADV filings?
In the July 2026 filing data: Registered or notice-filed in CT.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2A| Assets | Annual rate |
|---|---|
| Up to $1,000,000 | 1.5% |
| $1,000,001 to $2,500,000 | 1% |
| $2,500,001 to $5,000,000 | 0.75% |
| $5,000,001 to $10,000,000 | 0.5% |
| Above $10,000,000 | See the brochure |
The brochure's wording
The fees for these services are based on a percentage of your assets under our management (“AUM”) as follows: Assets Under Management Total Annual Fee $0-1,000,000 1.50% $1,000,001 - $2,500,000 1.00% $2,500,001 - $5,000,000 0.75% $5,000,001 - $10,000,000 0.50%
Account minimum: None
The brochure's wording
Thrive generally does not impose an account minimum to open or maintain an advisory relationship.
Minimum annual fee: $2,000
The brochure's wording
The Firm charges a minimum annual fee of $2,000 per household. This minimum fee is billed monthly, in arrears.
As stated in the firm's Form ADV Part 2A brochure dated March 30, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$656,745,095 as of October 2026, filing dated June 26, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2020 (5 years)
- Employees
- Total: 26. Performing investment advisory functions: 13.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
3 other offices, as of the July 2026 filing
- States registered or notice-filed
-
13 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 112 Reports 2 disclosure items on Form ADV Item 11. View on IAPD.
Questions answered yes on this filing
Regulatory matters Items 11.C to 11.G
- 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.D(5) Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?
Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $656,745,095 | 26 | June 26, 2026 |
| October 2025 | $397,680,145 | 26 | July 14, 2025 |
| October 2024 | $392,766,587 | 29 | March 26, 2024 |
| October 2023 | $244,686,500 | 25 | September 20, 2023 |
| October 2022 | $207,961,126 | 20 | March 18, 2022 |
| October 2021 | $146,861,274 | 15 | August 4, 2021 |
Regulatory assets under management: $146,861,274 in the October 2021 data and $656,745,095 in the October 2026 data, up 347%.
Total employees: 15 in October 2021 and 26 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- July 2026
- Registered or notice-filed in CT.
- April 2026
- Regulatory assets under management went from $397,680,145 to $656,745,095 (+65%).
- Added an office in Hamilton Township, NJ.
- No longer lists an office in Yardley, PA.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Thrive Capital Management, LLC (CRD 281347): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/thrive-capital-management-llc-fort-washington-pa-281347