AdvisorCensus / Financial advisors / Alabama / Birmingham / The Welch Group, LLC
The Welch Group, LLC is an SEC-registered investment advisory firm in Birmingham, AL, registered since 1999, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 31, 2026.
Quick answers
From the filingHow is The Welch Group, LLC compensated?
On its Form ADV (Item 5.E, October 2026), The Welch Group, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
What does The Welch Group, LLC's brochure say about its fees?
Its Form ADV Part 2A brochure dated February 26, 2026 states: Asset-based fee: 0.3% to 1.2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is The Welch Group, LLC located?
The Welch Group, LLC's principal office is in Birmingham, AL, according to its Form ADV.
Is The Welch Group, LLC registered with the SEC or a state?
The Welch Group, LLC is an SEC-registered investment advisory firm, registered since 1999. Status as filed: Approved. CRD 111273.
How much does The Welch Group, LLC manage?
The Welch Group, LLC reports $3,682,452,369 in regulatory assets under management in its Form ADV filing dated August 31, 2026 (100% discretionary).
How have The Welch Group, LLC's assets and staff changed since 2021?
In the Form ADV data for The Welch Group, LLC: Regulatory assets under management: $1,910,586,230 in the October 2021 data and $3,682,452,369 in the October 2026 data, up 93%. Total employees: 18 in October 2021 and 28 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does The Welch Group, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (726); high net worth individuals (690); charitable organizations (29).
Which custodians does The Welch Group, LLC use?
The Welch Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does The Welch Group, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111273
What changed in The Welch Group, LLC's recent Form ADV filings?
In the September 2026 filing data: Registered or notice-filed in CO.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 0.3% to 1.2% a year (a range, as the brochure states it)
The brochure's wording
The investment management fee shall generally vary between 0.30% and 1.20% as follows:
The Welch Group's annual investment advisory fee is based upon a percentage (%) of the market value of the assets placed under its management, generally between 0.30% and 1.20%.
As stated in the firm's Form ADV Part 2A brochure dated February 26, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$3,682,452,369 as of October 2026, filing dated August 31, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
- Other
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 1999 (27 years)
- Employees
- Total: 28. Performing investment advisory functions: 26.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
15 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $3,682,452,369 | 28 | August 31, 2026 |
| October 2025 | $3,212,010,865 | 25 | February 24, 2025 |
| October 2024 | $2,759,780,587 | 23 | February 22, 2024 |
| October 2023 | $2,522,233,225 | 25 | July 19, 2023 |
| October 2022 | $2,449,942,225 | 20 | August 1, 2022 |
| October 2021 | $1,910,586,230 | 18 | September 29, 2021 |
Regulatory assets under management: $1,910,586,230 in the October 2021 data and $3,682,452,369 in the October 2026 data, up 93%.
Total employees: 18 in October 2021 and 28 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- September 2026
- Registered or notice-filed in CO.
- August 2026
- Registered or notice-filed in KY.
- April 2026
- Item 11 disclosure answers changed: 0 yes answers, previously 1 (now no: 11.A(2)).
- March 2026
- Employees performing advisory functions went from 24 to 26.
- Regulatory assets under management went from $3,212,010,865 to $3,682,452,369 (+15%).
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. The Welch Group, LLC (CRD 111273): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/the-welch-group-llc-birmingham-al-111273