AdvisorCensus / Financial advisors / Texas / Houston / The SUM
The SUM is an SEC-registered investment advisory firm in The Woodlands, TX, registered since 2021, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 31, 2026.
Quick answers
From the filingHow is The SUM compensated?
On its Form ADV (Item 5.E, October 2026), The SUM reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees).
Where is The SUM located?
The SUM's principal office is in The Woodlands, TX, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is The SUM registered with the SEC or a state?
The SUM is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 297658.
How much does The SUM manage?
The SUM reports $551,358,564 in regulatory assets under management in its Form ADV filing dated July 31, 2026 (100% discretionary).
How have The SUM's assets and staff changed since 2021?
In the Form ADV data for The SUM: Regulatory assets under management: $107,497,220 in the October 2021 data and $551,358,564 in the October 2026 data, up 413%. Total employees: 3 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does The SUM serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (159); individuals (other than high net worth individuals) (50).
Which custodians does The SUM use?
The SUM's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does The SUM report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/297658
What changed in The SUM's recent Form ADV filings?
In the August 2026 filing data: Employees performing advisory functions went from 7 to 10. Added an office in League City, TX. Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated July 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$551,358,564 as of October 2026, filing dated July 31, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Legal name
- The Planning Project LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2021 (5 years)
- Employees
- Total: 12. Performing investment advisory functions: 10.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the August 2026 filing
- States registered or notice-filed
-
2 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $551,358,564 | 12 | July 31, 2026 |
| October 2025 | $409,460,174 | 8 | March 4, 2025 |
| October 2024 | $305,556,227 | 8 | March 19, 2024 |
| October 2023 | $140,306,671 | 4 | September 6, 2023 |
| October 2022 | $128,004,388 | 4 | September 2, 2022 |
| October 2021 | $107,497,220 | 3 | September 23, 2021 |
Regulatory assets under management: $107,497,220 in the October 2021 data and $551,358,564 in the October 2026 data, up 413%.
Total employees: 3 in October 2021 and 12 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- August 2026
- Employees performing advisory functions went from 7 to 10.
- Added an office in League City, TX.
- Updated its list of owners and control persons (Schedule A).
- March 2026
- Employees performing advisory functions went from 6 to 7.
- Regulatory assets under management went from $409,460,174 to $551,358,564 (+35%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. The SUM (CRD 297658): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/the-sum-the-woodlands-tx-297658