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The Rose Investment Management

Santa Rosa, CAState-registered investment adviserCRD 121999

Filed as THE ROSE INVESTMENT MANAGEMENT · Legal name The Rose, Inc.

The Rose Investment Management is a state-registered investment advisory firm in Santa Rosa, CA, registered since 1993, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated July 15, 2024.

33 years
registered since 1993
$28,289,577
assets under management
2 arrangements
Percentage of assets, Hourly
None
disclosure items (Item 11)

Quick answers

From the filing

How is The Rose Investment Management compensated?

On its Form ADV (Item 5.E, October 2026), The Rose Investment Management reports these compensation arrangements: a percentage of assets under its management; hourly charges.

Where is The Rose Investment Management located?

The Rose Investment Management's principal office is in Santa Rosa, CA, according to its Form ADV.

Is The Rose Investment Management registered with the SEC or a state?

The Rose Investment Management is a state-registered investment advisory firm, registered since 1993. Status as filed: APPROVED. CRD 121999.

How much does The Rose Investment Management manage?

The Rose Investment Management reports $28,289,577 in regulatory assets under management in its Form ADV filing dated July 15, 2024 (1% discretionary).

What types of clients does The Rose Investment Management serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (40); high net worth individuals (8).

Does The Rose Investment Management report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/121999

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Regulatory assets under management

Item 5.F
$28,289,577

$28,289,577 as of October 2026, filing dated July 15, 2024.

Discretionary: $192,426.Non-discretionary: $28,097,151.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 40 Assets $15,338,499 (54%)
High net worth individuals
Clients 8 Assets $12,951,078 (46%)
Charitable organizations
Clients Fewer than 5 Assets Not reported

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Other

Registration and firm details

Items 1, 2, 5
Legal name
The Rose, Inc.
Registration
State-registered investment adviser. Status as filed: APPROVED.
Registered since
1993 (33 years)
Employees
Total: 2. Performing investment advisory functions: 1.
Wrap fee program participation
No.
States registered or notice-filed
1 state or jurisdiction
IN

State-registered investment advisers are examined by their state securities regulator. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I

Not reported.

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. The Rose Investment Management (CRD 121999): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/the-rose-investment-management-santa-rosa-ca-121999