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Strategy Financial Group

Phoenix, AZSEC-registered investment adviserCRD 164531

Filed as STRATEGY FINANCIAL GROUP · Legal name Strategy Financial Services, LLC

Strategy Financial Group is an SEC-registered investment advisory firm in Phoenix, AZ, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 31, 2026.

5 years
registered since 2021
$366,734,230
assets under management
2 arrangements
Percentage of assets, Hourly
None
disclosure items (Item 11)

Quick answers

From the filing

How is Strategy Financial Group compensated?

On its Form ADV (Item 5.E, October 2026), Strategy Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges.

Where is Strategy Financial Group located?

Strategy Financial Group's principal office is in Phoenix, AZ, according to its Form ADV; the April 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

Is Strategy Financial Group registered with the SEC or a state?

Strategy Financial Group is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 164531.

How much does Strategy Financial Group manage?

Strategy Financial Group reports $366,734,230 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary).

How have Strategy Financial Group's assets and staff changed since 2021?

In the Form ADV data for Strategy Financial Group: Regulatory assets under management: $112,645,402 in the October 2021 data and $366,734,230 in the October 2026 data, up 226%. Total employees: 10 in October 2021 and 20 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Strategy Financial Group serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (898); high net worth individuals (153).

Which custodians does Strategy Financial Group use?

Strategy Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

Does Strategy Financial Group report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/164531

What changed in Strategy Financial Group's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 5 to 10. Regulatory assets under management went from $279,866,584 to $366,734,230 (+31%). Changed its office addresses in Chandler, AZ.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated March 28, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$366,734,230

$366,734,230 as of October 2026, filing dated March 31, 2026.

Discretionary: $366,734,230.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 898 Assets $214,468,498 (58%)
High net worth individuals
Clients 153 Assets $152,265,732 (42%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)
  • Publication of periodicals or newsletters
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Legal name
Strategy Financial Services, LLC
Also doing business as
STRATEGY FINANCIAL SERVICES
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2021 (5 years)
Employees
Total: 20. Performing investment advisory functions: 10.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
3 other offices, as of the April 2026 filing
Chandler, AZOro Valley, AZPeoria, AZ
States registered or notice-filed
15 states or jurisdictions
AZCACOFLKYMINCNENMNVTNTXUTWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$113M 2021 $128M 2022 $136M 2023 $181M 2024 $280M 2025 $367M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$366,734,23020March 31, 2026
October 2025$279,866,58414July 18, 2025
October 2024$181,497,99214March 21, 2024
October 2023$135,789,79616July 10, 2023
October 2022$127,820,52913August 23, 2022
October 2021$112,645,40210September 28, 2021

Regulatory assets under management: $112,645,402 in the October 2021 data and $366,734,230 in the October 2026 data, up 226%.

Total employees: 10 in October 2021 and 20 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 5 to 10.
    • Regulatory assets under management went from $279,866,584 to $366,734,230 (+31%).
    • Changed its office addresses in Chandler, AZ.
  2. December 2025
    • Registered or notice-filed in KY.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
calvingoetz.comstrategyfinancialgroup.comstrategyfinancialservices.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Strategy Financial Group (CRD 164531): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/strategy-financial-group-phoenix-az-164531