AdvisorCensus / Financial advisors / California / Santa Rosa / Sonoma Brands Capital
Sonoma Brands Capital
Filed as SONOMA BRANDS CAPITAL · Legal name Sonoma Brands Partners II, LLC
Sonoma Brands Capital is an SEC-registered investment advisory firm in Sonoma, CA, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.
Quick answers
From the filingHow is Sonoma Brands Capital compensated?
On its Form ADV (Item 5.E, October 2026), Sonoma Brands Capital reports these compensation arrangements: a percentage of assets under its management; performance-based fees.
Where is Sonoma Brands Capital located?
Sonoma Brands Capital's principal office is in Sonoma, CA, according to its Form ADV.
Is Sonoma Brands Capital registered with the SEC or a state?
Sonoma Brands Capital is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 296285.
How much does Sonoma Brands Capital manage?
Sonoma Brands Capital reports $382,011,112 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (100% discretionary).
How have Sonoma Brands Capital's assets and staff changed since 2021?
In the Form ADV data for Sonoma Brands Capital: Regulatory assets under management: $281,736,418 in the October 2021 data and $382,011,112 in the October 2026 data, up 36%. Total employees: 7 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Sonoma Brands Capital serve?
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (8).
Does Sonoma Brands Capital report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/296285
Does Sonoma Brands Capital state an account minimum?
Its Form ADV Part 2A brochure dated March 30, 2026 says: "The Adviser typically requires a minimum commitment size in the amount of $5 million for each investor in the Funds."
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Performance-based fees
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: $5,000,000
The brochure's wording
The Adviser typically requires a minimum commitment size in the amount of $5 million for each investor in the Funds.
As stated in the firm's Form ADV Part 2A brochure dated March 30, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$382,011,112 as of October 2026, filing dated March 30, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for pooled investment vehicles (other than investment companies)
Registration and firm details
Items 1, 2, 5- Legal name
- Sonoma Brands Partners II, LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2020 (6 years)
- Employees
- Total: 6. Performing investment advisory functions: 5.
- Wrap fee program participation
- No.
- States registered or notice-filed
-
1 state or jurisdiction
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $382,011,112 | 6 | March 30, 2026 |
| October 2025 | $361,924,811 | 7 | March 31, 2025 |
| October 2024 | $340,099,360 | 7 | March 28, 2024 |
| October 2023 | $349,440,799 | 8 | March 31, 2023 |
| October 2022 | $357,390,913 | 8 | May 6, 2022 |
| October 2021 | $281,736,418 | 7 | May 12, 2021 |
Regulatory assets under management: $281,736,418 in the October 2021 data and $382,011,112 in the October 2026 data, up 36%.
Total employees: 7 in October 2021 and 6 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 monthsNo changes to these filed facts in the last 12 months of filing data.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Sonoma Brands Capital (CRD 296285): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/sonoma-brands-capital-sonoma-ca-296285