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SJHL Financial Group

McPherson, KSSEC-registered investment adviserCRD 285946

Filed as SJHL FINANCIAL GROUP · Legal name SJHL Financial Services, LLC

SJHL Financial Group is an SEC-registered investment advisory firm in McPherson, KS, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 22, 2026.

4 years
registered since 2022
$174,548,564
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is SJHL Financial Group compensated?

On its Form ADV (Item 5.E, October 2026), SJHL Financial Group reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is SJHL Financial Group located?

SJHL Financial Group's principal office is in McPherson, KS, according to its Form ADV; the October 2026 filing also lists 6 other offices (Schedule D, Section 1.F).

Is SJHL Financial Group registered with the SEC or a state?

SJHL Financial Group is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 285946.

How much does SJHL Financial Group manage?

SJHL Financial Group reports $174,548,564 in regulatory assets under management in its Form ADV filing dated September 22, 2026 (100% discretionary).

How have SJHL Financial Group's assets and staff changed since 2022?

In the Form ADV data for SJHL Financial Group: Regulatory assets under management: $115,898,414 in the October 2022 data and $174,548,564 in the October 2026 data, up 51%. Total employees: 3 in October 2022 and 13 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does SJHL Financial Group serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (336); high net worth individuals (48); charitable organizations (1).

Which custodians does SJHL Financial Group use?

SJHL Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does SJHL Financial Group report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/285946

Does SJHL Financial Group state an account minimum?

Its Form ADV Part 2A brochure dated June 24, 2026 says: "SJHL does not have a minimum requirement to open, maintain an account, or to receive advisory services from us."

What changed in SJHL Financial Group's recent Form ADV filings?

In the July 2026 filing data: Employees performing advisory functions went from 4 to 5.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: None

The brochure's wording
SJHL does not have a minimum requirement to open, maintain an account, or to receive advisory services from us.

As stated in the firm's Form ADV Part 2A brochure dated June 24, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$174,548,564

$174,548,564 as of October 2026, filing dated September 22, 2026.

Discretionary: $174,548,564.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 336 Assets $75,383,411 (43%)
High net worth individuals
Clients 48 Assets $99,023,005 (57%)
Charitable organizations
Clients 1 Assets $142,148 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
SJHL Financial Services, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2022 (4 years)
Employees
Total: 13. Performing investment advisory functions: 5.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
6 other offices, as of the October 2026 filing
Hutchinson, KSManhattan, KSRio Rancho, NMSalina, KSTopeka, KSWichita, KS
States registered or notice-filed
4 states or jurisdictions
KSMONMTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$116M 2022 $119M 2023 $126M 2024 $139M 2025 $175M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$174,548,56413September 22, 2026
October 2025$138,651,42710July 10, 2025
October 2024$126,101,84710September 6, 2024
October 2023$119,211,0516May 11, 2023
October 2022$115,898,4143June 29, 2022

Regulatory assets under management: $115,898,414 in the October 2022 data and $174,548,564 in the October 2026 data, up 51%.

Total employees: 3 in October 2022 and 13 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. July 2026
    • Employees performing advisory functions went from 4 to 5.
  2. April 2026
    • Employees performing advisory functions went from 5 to 4.
    • Regulatory assets under management went from $138,651,427 to $174,548,564 (+26%).
    • Added an office in Topeka, KS.
  3. December 2025
    • Employees performing advisory functions went from 4 to 5.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
sjhl.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. SJHL Financial Group (CRD 285946): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/sjhl-financial-group-mcpherson-ks-285946